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National Nurses Week

... Celebrating the Heartbeat of HealthcareAs May 6th marks the beginning of a week-long tribute to nurses, we’re reminded of the incredible dedication, compassion, and expertise that nurses bring to their profession every day. Nurses are the heartbeat of the medical community, providing not just medical care but also emotional support, often becoming the patient’s advocate. This year’s theme for National Nurses Week, “Nurses Make the Difference,” couldn’t be more fitting as we reflect on the ...

TAKE PRIDE!

... The pulse on how brands are getting involved for Pride ‘23 With Pride Month underway, marking a time to celebrate LGBTQ+ communities, promote queer joy and fight for their rights, politicians continue to bring about policies attacking LGBTQ+ rights across the country—specifically headline-grabbing anti-trans and anti-drag bills. While 52% of Gen Z expect brands to take a stance on issues impacting the LGBTQ+ community, brands are finding themselves at the center of a polarized culture war ...

TRAVELING WITH PRIDE

... amongst all the discrimination and prejudice aimed at this community, they have, in part, found solace in travel to help unlock new parts of themselves. So, with Pride - and the festivals and events that attract millions of travelers every year— upon us, we celebrate our LGBTQ+ communities with our latest report, The 2023 Summer Travel Bulletin, unpacking 10 Things to know about young LGBTQ+ travelers, and here, we’re offering a sneak peek of the report with three compelling ways brands are helping ...

CASSANDRA SESSIONS: CREATORS IN THEIR OWN WORDS

... his edgy, rock 'n' roll, and alternative aesthetic, delighted the audience by revealing that his entire outfit for Sessions came from thrift stores. Jessica Lauser - INTENTIONAL BRANDS BUILD CONNECTIONS - Kristen Dolzynski When the conversation pivoted towards aesthetic development, Kristen noted, “For brands, it’s really important to ask and listen to the community they’re serving. It’s not just up to the brand to dictate things like aesthetics and trends; they need to pay attention to the ...

NONBINARY PEOPLE’S DAY

... Honoring the nonbinary community today (and every day)Nearly 4 in 10 young Americans say they know someone who is nonbinary, 2X the rate of older adults. In sharp contrast to the wave of anti-LGBTQ bills and legislation that have targeted nonbinary individuals, younger people are much more likely to see gender and sexuality through a lens of acceptance. For instance, as Cassandra uncovered on our Gen Alpha: Generation Infinite Report, 84% of older Gen Alphas (8-12 year olds) say that a person’s ...

VIRAL NEWS: LOFI GIRL LORE, ARIANA GRANDE, & HARRY POTTER TV SHOW

... A peek into the topics buzzing at CassandraFriday is here already, so it's time for us to dive into the most talked-about topics on the interwebs this week. Culture moves fast, and we at Cassandra try to move even faster to keep up with all the relevant issues Gen Z can't stop talking about. This time, we solve a niche community mystery, listen to what a pop mega-star says about her own body, and examine the uproar around a certain magical story that rhymes with Larry Otter. So buckle up ...

DISABILITY ADVOCACY PULSE

... language in its various forms, whether it be writing, programming or speech, and to raise awareness for their unique but shared experiences. — Ashley, parent, TN (Cassandra Collective) - NEURODIVERSITY HORIZONS - Imagine being a freshman in high school and deciding to build a global nonprofit community changing the mindsets, approach, and conversation around neurodiversity. Meghana Guntur did just that, and today is creating content, awareness, and resources with Neurodiversity Horizons, which ...

ADAPTIVE COLLECTIONS

... best-selling backpacks now easy-grab zipper pulls and access ports that accommodate tubes and cables, and desk designs which have wheelchair-compatible dimensions with pull-out drawers for increased accessibility. - GUIDE BEAUTY - Depending on your vision, mobility, and dexterity, many in the disability community need help with things like makeup or personal care routines. Counting Selma Blair (who was diagnosed with Multiple Sclerosis in 2018) as its chief creative officer, Guide Beauty is one of ...