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Control Center 21+

... quantify their lives, establishing a hyperpersonal baseline, tracking and measuring even the most mundane elements of their lives, from gut health to stress to sleep. Previous generations didn't have these tools and, in some ways, didn't even know what "better" looked like because there weren't as accessible or advanced ways to measure such things. We saw this rise in the early 2000s with DIY "life hacks" that were considered a fun challenge, but the need to take control has become much more ...

Leagues Of Their Own

... the previous 28 days than those who skateboarded or wrestled. It’s of note that parkour, although a physical sport, has been largely spurred by the digital realm as participants leverage the online community to learn new moves and showcase their talents.WHAT'S NICHE IS NEXTAll told, young generations don’t necessarily feel that it’s sports with the most established following, top viewership, or biggest name athletes that are the most relevant and engaging today (see MicroPop ...

Real Time+

... number of people that would win money from scratch cards before the next scheduled train would leave the station. Online retailer Net-a-Porter created a live feed display at London’s Canary Wharf showing, in real time, the items people were buying, mapped by the location of each shopper. By effectively showing clothes flying off the shelves, it demonstrated the need to act fast in order to snag an item before it sells out. - BANISH BOREDOM DURING BREAKS - Leveraging the known schedule of its TV ...

Marketing Tips

... challenging to grab and keep young consumers' attention, the brands that do will win their admiration and public praise. Below are tips and best-in-class examples to guide you in your marketing efforts. - 1. Disrupt distribution. - As young consumers crave unique experiences, brands should get creative in how and where they release entertainment, reimagining distribution as a special event. Instead of always releasing a movie in theaters or premiering a music video online, for instance, brands should ...

ROI (Return On Image)

... mindset. Young people are growing more deliberate about what they post, thinking less like “sharers” and more like cinematic “storytellers” who create content with audience engagement in mind. Like directors, they are employing carefully planned production techniques to ensure the greatest ROI (Return on Image), which comes in the form of peer admiration and an enhanced “Brand Me.” The shift from sharer to storyteller has resulted from increased competition among creators in the social sphere. Now ...

The Young & The Restless

... Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.Getting sufficient sleep is particularly problematic for Gen Zs, as they’re growing up with a multitude of distractions online and off, and they have constant stresses on their minds, many of which didn’t affect past generations of youth. Along with typical concerns of adolescence, such as popularity, discovering one’s self, and ...

Flair and Balanced

... respect a person’s ability to make an educated case for what they believe, regardless of their own views on the matter. Reading patently offensive or ignorant comments may still spark frustration, but young people are choosing to rise above such behavior and simply not engage.The FOX news generation mindset majorly detracts from the political discourse in the country. It's easy to blame them, but I'm part of the problem if I don't try to get my news from different sources.Joel, 29, CTToday, young ...

Outer Limits

... demand, we’re seeing a surge in entertainment, fashion, and marketing that celebrates the subject. Landmarks in space exploration will continue to be major events in young consumers’ lives. And as video, photos, live streams, and calls from space become increasingly accessible, space as a subject and setting will inevitably become an ever-larger part of the cultural conversation. Brands that acknowledge this new frontier early on, whether via education and information, original content, products, or ...

The Community Well

... themselves as fans of a particular music artist, TV show, or sports team and to feel connected to those who shared those interests, Ys feel that their fitness habits and gym preferences are just as telling of who they are and what they care about. Some young consumers have become so passionate about their fitness communities that they display their devotion to the world by wearing branded apparel from their favorite studio. We’ve previously noted that Ys have a preference for logo-free products that ...

Marketing Tips For Engaging Modern Parents

... , and they recognize that technology can often deter from such goals. As more than nine in 10 parents say they want their child to spend equal, if not more, time on physical play as they do on digital play, brands should provide products, experiences, and encouragement to help. Nature Valley The commercial “#RediscoverNature” shows three generations discussing what they did in the past or currently do for fun as kids. Today’s youth, unlike their predecessors, only mention technology, demonstrating ...