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Macrotrends

StoryTales

... - fiction stories about the future Bonobos took a Twitter friend up on the offer of writing a short story in exchange for a free pair of khakisD.S. & Durga perfumes are paired with whimsical narratives Australian online retailer Story hosts both products and short storiesMicrobrewery Just Beer and author Paul Goodchild collaborated to place chapters of a crime fiction novel, titled Case of the IPA, on beer bottles - CONSUMER STORIES - Brands, including Etsy and USA Network, have collaborated with The ...

The Democratization Of Sports

... , fans picked the team name, designed its logo, set the roster, and took on roles including GM, scout, offensive coordinator, and more; they even dictate the music and beer in the arena and chose the official mascot. Owning a sports team was once a pipe dream, only realistic for the wealthiest of people, but emerging sports leagues offer the average young fan the chance to buy a stake and sit at the boardroom table to direct a team and a league.The new metric for measuring one’s passion for sports ...

Marketing Tips

... unique and unexpected ways in which they can consume content from a different perspective or dimension so that they can truly engage with it and feel closer to the work. Stella Artois and The Roots Sound can influence one’s sense of flavor, as Stella Artois demonstrated in working with The Roots to create a music video with sounds that enhance the beer’s bitter and sweet notes. The beer brand researched what sounds people associate with its drinks, and the Roots created two corresponding tracks: one ...

GPS (Global Positioning Success)

... uniqueness of consumers’ specific place in the world will stand out all the more. Showcase a particular region—including its culture, traditions, geography, and people—to appeal to these “first glocals.” Indian beer brand Kingfisher created a social media beer-chugging campaign, called #KFBeerlympics, with a local twist. The brand selected seven cities in the country and invited Twitter followers to pick a team name that captured the essence of each city (i.e. #DelhiChugstars, #BangaloreBarrels ...

The Malevolution

... opportunities (see The Gig Is Up), more men are considering crafting a wardrobe to be a worthy investment of time, money, and energy.As young men continue to pursue betterment through self-reflection and self-care, brands can earn their loyalty by speaking to them as the nuanced group they are rather than rely on tired stereotypes of beer-drinking bros. Brands can offer platforms to help them develop personal skills, elevate their aesthetic, or connect them with communities of like-minded men for ...

Marketing Tips

... , they long for spaces that provide the comforts of a home or that allow them to entertain guests. This presents an important opportunity for brands to offer areas where they can obtain similar or additional benefits. Likewise, given young consumers’ transient lifestyles, they want to find places that remind them of a home when they’re away. Brands that create physical outposts where they can feel at ease will appeal to consumers’ basic emotional needs. Beer brand Leinenkugel transformed apartments ...

Women Today

... American male culture—beer, bars, and muscle cars.” LADY GAGA“I took a page from [the playwright] Wendy Wasserstein’s book. She said ‘I’m not a feminist, I'm a humanist.’” SARAH JESSICA PARKER“I am not a feminist, but I do believe in the strength of women.”KATY PERRYAs such, they aren’t really looking for a coherent feminist movement. But one recent release has nonetheless largely shaped the contemporary conversation around the concept of women’s progress. Facebook COO Sheryl Sandberg’s Lean In ...

Fanning Out

... watch the action via special virtual reality viewers, which required a smartphone to work, available exclusively in select cases of Molson Canadian beer across Canada.NextVR NextVR is a VR broadcasting startup that is betting big on covering professional sports and changing the fan experience. The firm has already given VR coverage to some of the main sports events, such as the 2015 NBA opening season game between the Golden State Warriors and the New Orleans Pelicans last ...

Parenting In Partnership

... their kids on their level, Gen Y parents are taking a different tactic of incorporating their children more seamlessly into their adult lives. It’s not uncommon today to find a family, kids included, hanging out in a beer garden on the weekend, and some restaurants have even started to cater specifically to families’ needs. Another significant shift is in the outlook parents instill in their children: while Ys were somewhat sheltered and coddled as children and assured that everything would work out ...

BrandCon

... -the-scenes glance at the brand.Waitrose Drink Festival The Waitrose Drink Festival, an annual event hosted by the UK supermarket, educates consumers about different types of alcohol and gives them a chance to create their own varieties. Attendees can visit themed rooms for wine, cider, beer, and dark vs. light spirits, attend masterclasses, and participate in workshops to make their own booze. Drink personalities host talks and Waitrose's drink buying team provides tours and discusses the wines ...