Out Of Office Sep 19, 2017 alcohol career fashion & beauty beer grooming ... . Currently, 40% of youth think there’s not a stigma around having a blue-collar job (e.g. electrician, plumber, butcher), and as this genre of occupations expands to include careers in fitness, urban farming, mixology, craft beer brewing, and more, the stigma could disappear further.Having spent the bulk of my working life thus far in an office, I would like to move to something more hands-on. Being more outdoors would be nice, but to do something where you see a physical product or outcome at the end of ...
The Joyride Dec 07, 2018 ... irrelevant and are instead transforming the journey into the main event. New themed experiences are changing old modes of transportation into event spaces, whether during a flight or aboard a train. For example, in celebration of Colorado’s Great American Beer Festival, JetBlue hosted an Oktoberfest-themed in-flight beer tasting wherein passengers over the age of 21 aboard its aircraft were able to sample a variety of Sam Adams beers for free. Founder of Sam Adams, Jim Koch, hosted the tasting through ...
Culture Spotlight On Germany Jun 13, 2018 ... A desire for healthier living is impacting German food and beverage culture, while music and fashion finds an incubator in the country.Germany's culture is diverging from what the country is traditionally known to embrace; comedy, veganism, and non-alcoholic beer are all rising in popularity. Meanwhile, Berlin is poised to become a creative fashion hub. Comedic Comeback: Laughter Is Rising In GermanyHumor is rising in popularity in Germany and ushering in a new comedy scene. While ...
Culture Spotlight On Turkey Jun 06, 2018 ... to your life, if at all, are each of the following?Important To My Life Summary Dance | Nightlife (e.g., clubs, bars, discos) Nearly 1 in 4 youth in Turkey are interested in participating in nightlife activities that do not involve drinking.COOL FACTOR IN TURKEYAmong youth of drinking age (18+) in Turkey, one in three consider house parties and nightclubs cool, while another one in four think wine bars and sports bars are cool. Beer gardens, wineries, pubs, dive bars, speakeasies, and cocktail ...
UnWasted Time Dec 16, 2017 alcohol social life experiences nightlife ... a specialty cocktail or limited-edition drink and forego the typical beer and wine as they're always considering the investment of their purchases. Just as young consumers are more willing to splurge on a smaller number of investment pieces in lieu of purchasing a higher amount of fast fashion apparel, so too are they cutting back on the number of alcoholic beverages they purchase to focus on quality over quantity; of those who drink, 64% in the UK and 61% in the U.S. prefer to drink higher ...
Category Lens Mar 18, 2020 ... expected to reach a market value of USD 10.3 billion by 2024. In the past six months we have seen brands push forward on these efforts in new and innovative ways, from utilizing wastewater for beer to creating sustainable toilet paper out of bamboo. Yet the FMCG remains particularly vulnerable when it comes to issues related to sustainability. What if your brand was addressing some of today’s biggest environmental issues? TECHNOLOGYThe technology category is viewed by some as a contributing factor to ...
Race To Zero Sep 22, 2018 ... help that young people desire, it’s harder for them to commit from a personal standpoint, so they’re looking to the producers of goods and services to do better so that they can, too. Consider all of the brands joining the movement against plastic straws. Companies including Starbucks, Alaska Airlines, and Hyatt aren’t asking customers to bring their own utensils; they’re providing eco-friendly alternatives, instead, making it easy for customers to participate in the movement. Danish beer brand ...
Global Culture Marketing Tips Jun 25, 2018 ... WePresent.Budweiser Budweiser is highlighting its connection to music history in a campaign called Tagwords. Currently running in Brazil, the campaign features outdoor and print advertisements as well as a video spot that urge people to Google specific search terms. The Google searches will bring up images of iconic musicians with Budweiser beer. For example, searching “1965 poolside Florida Budweiser” will yield an image of Mick Jagger of the Rolling Stones drinking a Budweiser on a ...
Over Stimulation Sep 20, 2019 ... push a narrative that celebrates busyness, urging consumers to be in constant motion, but some brands are wising up to the fact that modern youth’s attitude toward such messaging has shifted given their state of burnout. With this knowledge, brands are rewriting the script by creating ads that celebrate rest and relaxation. As part of its "Make It Chill" campaign, several Coors Light ads focused on the appeal of relaxing at home alone (with a beer, of course). Coors explicitly stated the reasoning ...
Community > Commerce Sep 06, 2016 community retail brick-and-mortar shopping ... greater priority. As the Wall Street Journal reported earlier this year, select Gelson's and Whole Foods have placed wine bars and beer gardens in their stores and let shoppers grab a drink that they can carry around to sip and shop. Some Whole Foods even have cup holders in their shopping carts, and numerous locations in Texas have $1 cans of beer placed ice buckets labeled "walkin' around beer." As such, grabbing groceries can become a happy hour among all shoppers. Brands across all categories ...
