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Macrotrends

Culture Spotlight On Indonesia

... Times, and in some of the most conservative regions, same-sex activity is criminalized, with lashings as punishment for offenders. With this, LGBTQ-related content is also highly taboo; in 2017, the Indonesian Broadcasting Commission banned men on TV from "dressing or behaving like women," and this past April, a shipment of LGBTQ comic books was destroyed. Whereas other countries are becoming more progressive and inclusive, with drag queens even helping change homophobic outlooks ...

Know It Alls

... , with streaming and e-books and Google just a tap away—can also become overwhelming. Although more than half of young people and 72% of Trendsetters in the U.S. and the UK are always interested in learning new things, about a quarter of youth feel overwhelmed by how much they could learn. As education becomes more personalized (see Extracurriculars) young people will have more ways to tailor their search for knowledge to find an approach that satisfies them without stressing them out.Keeping ...

Over Stimulation

... vacation spots are starting to tout their lack of cell reception and WiFi, while digital detox "retreats" have sprung up around the world. ASMR videos are another way young people are choosing to relax and resist stimulation; and even the return to physical books shows how modern youth pushing back against constant screen time (although, ironically, Instagram hashtags are helping to fuel the revival of indie bookstores). As consumers are bombarded with ever more products, Ys and Zs are increasingly ...

Pro Parodies

... , TV, music, books, and celebrities. Such “pro-”parodies are flourishing not as part of an effort to cut down their subjects, but as an original way for fans to celebrate and engage with their favorite culture content. Among young consumers and the actors and comedians they emulate, the desire to parody has become an immediate, instinctive response to everyday content consumption. One can barely keep tabs on the parodies proliferating online and trending across social media; a quick Google video ...

The Parent Trap

... regularly emerging. A 34-year-old woman told us in qualitative research, "there is too much parenting information out there and not all is factual. I stopped reading stuff online as much and reading parenting books. I do like forums sometimes, but I don't take them as fact.” Having struggled to keep up with the conversation about what to do in any given parenting situation, many moms and dads are escaping The Parent Trap by simply trusting themselves—38% of young parents in the U.S. and ...

Dress To Thrill

... holidays. Guests purchase tickets to the theme party, with the price of admission providing books to children in need.6 in 10 youth in the U.S. and UK think one of the best parts of going out is getting to get dressed up.DRESSED DOWNA slight majority of youth in both the U.S. and UK prefer to dress casually when going out, while six in 10 Trendsetters in each country prefer to get dressed up. Men are more likely than women to dress casually (68% of men vs. 56% of women in the U.S.; 57% of men vs. 48 ...

DIY Therapy

... impact their wellbeing. They don’t consider such actions merely hobbies but rather forms of DIY therapy that cater to their individual needs. Their access to resources has contributed to this mindset, helping them realize that they can experiment with and customize their approach to therapy. Young people are empowered by the opportunity to manage their mental health themselves and incorporate such efforts into their routines. Though self-help books were first popularized in the ’70s, with I’m OK ...

Culture Spotlight On South Korea

... few years, and Koreans have found activities and themes to help make their shops stand out. There are cafés with board games and comic books, VR, and animal experiences. These animal-themed cafés aren’t just the standard cat and dog cafés that have been popping up in the U.S. recently; in South Korea, visitors can come across sheep, raccoons, and even meerkats, all while sipping on their admission ticket of coffee.THE RISE OF FEMINISM IN SOUTH KOREANearly one-third of South Korean youth feel ...

Control Center

... intentional today. Ys and Zs are investing in products and dedicating themselves to lifestyles and philosophies in ways that show a new level of commitment to self-improvement. They have long been able to push a button and get what they want: from books and household supplies to taxis and vacations. Now, tech's latest iteration uses data and artificial intelligence to take it one step further: Consumers can push a (metaphorical) button, take control, and improve every facet of their lives.HEALTHYoung ...

Control Center 21+

... intentional today. Ys and Zs are investing in products and dedicating themselves to lifestyles and philosophies in ways that show a new level of commitment to self-improvement. They have long been able to push a button and get what they want: from books and household supplies to taxis and vacations. Now, tech's latest iteration uses data and artificial intelligence to take it one step further: Consumers can push a (metaphorical) button, take control, and improve every facet of their lives.HEALTHYoung ...