162 results for '"celebrities"'
Filter by:

Macrotrends

Purposeful Pop

... South Africa. For individual creators, their responsibility to push this agenda is grounded in using their high visibility for good. Nowadays, creators can’t exist behind the scenes but have to establish an identity and stand up for their values. Rather than deriving their popularity from star status alone, many of the most powerful celebrities today are the ones who do take a stand politically and put their money where their mouth is by creating content that reflects their opinions and vocalizing ...

Retail 2.0: Youth Outlook On Luxury

... applying these filters to their luxury purchases at a time when the space is already being disrupted and is more open and even progressive than it has been before. This confluence of change can be seen in A-list celebrities becoming the chief creatives of luxury labels, the proliferation of influencer brands and collabs, and the idea of fashion regurgitation and cyclicity cementing new norms for today’s shoppers—all of which have created the perfect opportunity for young consumers to define ...

Out Of Office

... passions untethered to desks and screens. Entertainment and marketing messaging should reflect this shift in coveted jobs, highlighting hands-on fields like farming, mixology, and fitness and not simply those that are office-based. Youth enjoy the escapism of watching those with active and tactile careers. Think beyond traditional celebrities and influencers when implementing social media strategies to include the aforementioned fields. Young employees are seeking a sense of freedom from desks and ...

15 Minutes Of Fandom

... discovering new brands that blend well with your own. For direction in doing so with up-and-coming companies, check out Brand Mentorships. As an amalgamation of culture, young people want to see people like them in brand messaging. Look for influencers and celebrities whose unique culture blueprints resonate in their personas. Young consumers don’t demonstrate core behavior anymore, so identifying potential consumers can be more challenging. Look beyond surface displays of culture to identify new non-core ...

Betterment Marketing Tips

... Lovato and holds a counseling session for those attending the concert. The sessions are run by Mike Bayer, the CEO of CAST and a wellness expert. There is also a panel of guest speakers and celebrities who participate.PlayStation Video game developers at Artifact 5 have created a game that is an introspective adventure dealing with mental health and depicting it in a unique way. Anamorphine centers around the lives of a couple who experiences a shift in their mental health and one of them becomes ...

Gen Z Micro Trends

... lives of the characters by consuming stories presented as their text messages. The app has developed narratives across genres and even contains fictional conversations between celebrities.  - No Library Card Required - Librarians have become a new type of social media influencer. While Zs don't consult librarians in-person as much as youth did in previous generations—Scholastic reports that 39% of schools didn't having a full-time librarian in 2016—Zs are gleaning their scholarly ...

Gen Z Marketing Tips

...  #adidasbyme, a campaign to encourage kids to tell their story by designing their own sneakers. The campaign turned to young consumers’ imagination and sought to give them real world skills and experiences. - 7. Showcase the norm - Zs' definition of celebrity differs from that of their predecessors, as they don't regard Hollywood stars as the most relevant influencers. In fact, only about a third of Zs in the U.S. and UK say they prefer Hollywood celebrities to social media influencers. Zs are ...

Culture Spotlight On Japan

... with tourists thanks to names like Tom Hanks and Ariana Grande buying and fashioning their own Japanese themed T-shirts. Those who speak Chinese tend to purchase shirts with kanji characters that have popular culture references, while Westerners tend to purchase T-shirts with images paired with the characters, such as a ninja or sumo wrestler. Japanese celebrities also wear these shirts and have helped popularize the trend. Japanese YouTube sensation The Fischers wear the shirts in many ...

Culture Spotlight On South Korea

... , beer, wine) | Nightlife (e.g., clubs, bars, discos) 1 in 4 youth in South Korea always/often listen to R&B music.Nearly 7 in 10 youth in South Korea have become more interested in social media influencers in recent years.1 in 5 South Korean youth say their fashion/style is influenced by social media influencers’ suggestions and opinions.57% of youth in South Korea prefer to get fashion/style inspiration from social media influencers rather than celebrities.1 in 5 South Korean youth like when ...

The Protest Selfie

... his son eating bananas with the hashtag #somostodosmacacos (#weareallmonkeys) that set off a global meme in which soccer players, assorted celebrities, and civilians alike posted similar photos with the hashtag in a show of solidarity against racism.Tunisian journalist Cheker Besbes started a Facebook page, called Selfie Poubella (“trashcan selfie”), as a platform for his country’s citizens to encourage officials to amp up lackluster street cleaning initiatives. Digital protest participants ...