191 results for '"clothing"'
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Macrotrends

Culture Spotlight On South Africa

... will be launching a global contemporary brand of clothing representative of their minimalist aesthetic later this year. Prime Obsession's international garments will mostly be neutrals and solids with occasional details. While the line will have global reach, the creators are focused on reflecting their local community and its new design style.Atta Boy!: Men Redefine Masculinity Young people in South Africa are rebelling against the country's long-standing views about gender and, in particular ...

Retail 2.0: Youth Outlook On Luxury

... that their digitally-native customers demand immediacy between seeing clothing on social media and when they’re able to make a purchase of said clothing, and they’re working on tailoring their calendars to youth’s on-demand attitude to better sell to them. SAMPLE SALEIt stands that as youth interpret their own creativity through the luxury items they’re purchasing, their purchase behavior reflects this. To make their luxury purchases truly their own, youth are sampling in and out of luxury brands ...

Innovation Marketing Tips

... Donde Search, Forever 21 shoppers can click on icons representing features they want in clothing, such as color and silhouette, to see all the results that fit their preferences within the site's offerings. Forever 21 has found that allowing people to search via visuals, which is the way they think about clothing, has helped replicate the brick-and-mortar experience in the online world - 7. Take People Behind-The-Scenes. - Young people are fascinated by innovation and not just because it's new and ...

weCommerce

... is viewed as a fun challenge; after all, determining the best resale venue requires a certain degree of creativity and insider knowledge. And with the rise of user-friendly online resale marketplaces and apps like Depop and Poshmark, it’s never been easier to sell one’s belongings, from clothing to home goods to even beauty products. Nearly half of UK youth (44%) and 39% of U.S. youth have bought and/or sold used items through an online resale platform in the past year. Tradesy even issued a ...

Sport The Look

... , furniture, electronics, and more could apply.I’m noticing people wear sports teams' clothing pretty commonly as everyday wear. They’re a big deal where I live.CHRISTOPHER, 27, MOLike athleisure, which appeals to youth regardless of their activity level, branded sports apparel is becoming more attractive to sports fans of all levels. Diehard fandom and the rivalries that come with it still exist, but in general, young people’s fandom is bringing them together rather than separating them. This is ...

Alternative Education

... that consumers can take ownership of and feel empowered that they played a role in making a difference in the real world—not just with their wallet but with action. For example, a brand that aligns with homeless causes could share information about how they can volunteer with local shelters or how they may recycle clothing to donate to their local shelters. This helps educate the consumer on the cause itself, while also allowing them to be in control of taking the next steps to make a ...

Where There's A Will, There's Away

... youth in the U.S. and 63% in the UK say traveling is a point of pride to them.FINANCIAL SACRIFICES TO TRAVELReducing or eliminating spending in certain areas is the main way in which young people are enabling themselves to travel. To wit, 62% of Trendsetters in the UK and 55% in the U.S. say they cut back on spending in other areas to be able to afford travel. Among those who have done so, clothing and accessories are a main area where they've cut back, as uncovered in our quantitative and ...

Try Before You Buy

... adopting virtual and physical home try-on models. Companies are enabling individuals to upload photos, use webcams, or create avatars from their measurements to have products placed on a digital version of themselves. These technologies lower the risk of buying clothing, accessories, and cosmetics online by virtually replicating the act of trying on items in a brick-and-mortar store—with the added convenience of 24/7 availability. Virtual try-ons also allow shoppers to share photos with friends to ...

The Joyride

... transforming ordinary moments of their lives into important, shareworthy events (see ROI [Return On Image]), brands across all verticals have an opportunity to help them make the miles between point A and point B count.ON THE ROAD AGAINIn the same way that young people care about much more than the final product, whether it be clothing, entertainment, or food/beverages, they also care about more than the final destination. They are interested in knowing about the path to get there, both literally ...

R&R (Rest & Replay)

... food to packaging to household objects, meaning a brand's products can be on display as a form of therapeutic entertainment. For instance, clothing brands could create ASMR videos showing off the texts of their garments, and as "how it’s made" videos are part of this trend in providing satisfaction, any brand can highlight its production process and the repetition of such in a calming and visually-pleasing way. While modern young consumers are highly skilled at tuning out advertising, ultimately ...