50 results for '"customization"'
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Macrotrends

Carrying The Torch

... inspirational to young people.I admire Olympic athletes because there seems to be a sense of humility for most of them. They realize it's a given gift to be where they are standing.JAMES, 24, IADuring the Rio games, young people interacted with the Olympics by seeking out user-generated content and adding their own quips and comments before sharing them out to their networks. Since there was little room for this participation and customization available through brand channels for consumers to engage with ...

House Funders

... Right Moves), and fixer uppers causing much disruption for brands, but they’re finding alternate methods to finance a house. While their limited funds are causing them to hack homeownership in the first place, many feel that by finding a way to own a house, they can set themselves up to be better off financially in the long run; two-thirds of youth say owning a home is a sound financial investment these days.As Ys and Zs expect customization in much in their lives, they’re doing just that when it ...

The Sexual Mehvolution

... ;individualization and wellness—are thus extending to their sexual preferences and perceptions of sexiness. Ys have come to seek customization in everything from the clothing they wear to the technology they buy to the very paths they take in life (see All in Good Time). So, too, are they seeking sexual experiences that are tailored to them as individuals. After all, they’ve grown up being able to access virtually any sexual fetish or fantasy at the click of a button, which has made them accustomed to ...

How Can I Help You?

... the U.S. view customer service representatives as reflections of the brand, demonstrating the influence customer service associates can have on a brand’s reputation. What’s more, modern youth, who gave rise to customization, yearn for a more personalized customer service experience—one-third of Trendsetters in the U.S. and UK think that brands should make the customer service experience more personal. And when it comes to a customer’s expectations when a brand makes a mistake, 38% of U.S ...

The Joyride

... of individuality; approximately five in 10 U.S. youth and four in 10 UK youth, along with six in 10 Trendsetters in both countries, say that they are interested in road trips because they are more in control of the journey. The capacity to get a one-of-a-kind experience based on the surprises encountered on the road is important to today’s youth who desire customization in nearly every aspect of life. Not only are they using the road trip to maximize enjoyment, they’re also choosing it because it ...

Game Of Life(style)

... , including those that are not sports-specific but that drive the cultural conversation among youth. - Sports + Culture - Bleacher Report + KITH Pop-Up Bleacher Report, an upstart sports news brand that was recently acquired by Turner, partnered with streetwear brand KITH to create a week-long pop-up in NYC. The collaboration featured nightly lectures and discussions on the sports industry and its culture, a “Social Customization Lab” to create personalized sports memes, curated artwork, and a lounge ...

Data Mine

... U.S.) are willing to give up some personal information for personalized products (e.g., custom made shirt, custom formulated vitamins), and this is more prevalent among Trendsetters, with 34% in the U.S. and 30% in the UK willing to do so. For young people who desire customization in everything from made-to-order clothing to unique-for-you vitamins, such things are worth the price and the open access to their information. It’s not just personalization that motivates them to share their info; 26 ...

State Of The Art

... Netflix users open the home page, they could see different show images based on their viewing preferences. As of now, a designer handles the catalog of marketing images and pushes them out to consumers based on data, an unwieldy and cumbersome process that is facilitated with technology but could be streamlined to an instantaneous action that frees the designers up for more fulfilling work. Creative A.I. could also open up how brands execute personalization and customization (see Control Center ...

What's In Store

... to the next level with its new Chicago flagship. The store focuses on customization and personalization, with stations where shoppers can design clothes for themselves and their dolls, learn how to create stop-motion videos (a popular segment of AG videos on YouTube), and take cooking and yoga classes. The new store will be the basis for improvements that will be rolled out across the brand’s other locations around North America.EverlaneOnline retailer Everlane created a physical pop-up Shoe Park ...

Global Fashion & Style Trends

... image and simultaneously act as a critic to make sure the image is good enough for the customer’s specifications. While Vue.ai is currently using this type of tech to create fake fashion models, there is potential to use GANs to show users the range of possibilities for custom clothing items if the consumer sends their personal measurements.Shoes of Prey Increased demand for customization is not only re-engineering the business models of fashion brands but also their manufacturing processes.  ...