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Macrotrends

Culture Spotlight On Japan

... Céline, Balenciaga, and Gucci, and older shoppers are focusing on Chanel and Hermès. Luxury shoppers in Japan don’t only care about the quality of the product but also about the overall experience of shopping. In-store shopping is much more common than luxury e-commerce. Experiential shopping has also gained popularity, and malls like Ginza Six in Tokyo and Doton in Osaka provide entertainment, art, and an experience beyond luxury shopping. Tourism plays a large role in the luxury ...

The Future Of Experiential Retail

... pop-ups to experience the products they’ve heard about or seen on social media in a tactile way, and if they can snag freebies or get a cute picture for Instagram in the process, that’s a bonus—not their sole aim. - Brands Creating a Physical Touchpoint Through Pop-ups - New York Magazine New York Magazine created an IRL touchpoint for The Strategist, its online, editor-curated e-commerce recommendation website, by launching a pop-up called I Found It At The Strategist last December. The ...

Gender Flipping

... ] released a parody video featuring a not-so-fit male in Gilmore’s spot; in the parody, the close-ups are much less aesthetically pleasing. PM’S GENDER-FLIPPED PHOTO SHOOTTo call attention to the inconsistent ways that American Apparel portrays women vs. men in unisex clothing, Swedish blogger Emilie Frida Eriksson posted side-by- side images—straight from AA’s e-commerce site—of males and females modeling the same item. Swedish clothing company PM responded by doing a photo shoot in which a male model ...

Brand Friends Forever

... showing human-like idiosyncrasies and talking openly about missteps and failures. Customer service will become a person-to-person experience, available 24/7. In the future, new technologies will make it possible to humanize brands even further: Algorithms are already giving e-commerce sites the ability to remember customer preferences, just like a friend would. Eventually, consumers will be having Siri-like conversations with brands that display tech-enabled insight and humor. For now, in order to ...

Hands On

... ModStylists program allows patrons of the fashion e-commerce destination to connect with a team of style experts—via chat, email, or phone—who can help them choose outfits for special events and identify the most flattering pieces for their size and body type. - VIDEO HELP - Consumer profiling, though a controversial practice among those with privacy concerns, is becoming an increasingly common retail strategy. Indeed, more retailers are implementing such profiling technologies for their ability to ...

Best of Digital Marketing

... consumers’ lives. Given how fast kids grow, it’s hard for parents to know what size shoe to order for their children online, yet taking them to stores can be a hassle, too. Stride Rite is alleviating this problem with its new iPad app called RiteFit, which allows busy parents to measure their children’s feet size, so that they can order shoes from its website. Purchasing makeup online can be a challenge, as users aren’t sure what products will work best with their skin. To avoid this problem, e-commerce ...

Gender Trends

... tailoring, and pin rolled cuffs as seen on menswear style-setters. MEN'S WEBSITES TO WATCHE-tailers have traditionally catered to women, but two new sites aim to make online shopping just as appealing to men. Gentology: Men’s e-commerce site Gentology is a curated marketplace where influential male athletes, entertainers, and celebrities select their favorite products in categories like apparel, accessories, electronics, art, and food. Shoppers can browse the stars’ storefronts for new recommendations ...

What's In Store

... . A decade ago, being able to shop online gave young consumers a means of self-expression that was never before available; regardless of whether one lived in Boston or Boise, London or Luton, e-commerce meant young people could tap into the trends that inspired them—from fashion to art to music—even if those trends arose from a country halfway around the world. If their local stores didn’t carry the goods they thought were cool, they could still buy whatever they wanted because online ...

ReLuxe

... generations followed its signature models. This appreciation for creativity helps explain why, when a creator they admire releases a product—a limited-edition sneaker or lip color, for example—they will go to great lengths to obtain it. Even though such a product may not be considered luxury item from a traditional standpoint, the creator who designed it and its limited nature can make it a luxury by Zs’ standards. After all, Zs have grown up with e-commerce and can shop for virtually anything ...

Digital Trends

... , thus eliminating the clutter of other content. Pose’s primary purpose is to provide outfit inspiration and streamline the shopping process. As such, users are encouraged to tag their outfits with brand names and prices. Users can save and organize their favorite “poses” (outfits) into collections, much like Pinterest boards. As of September, many images feature a blue marker indicating that users can click through to an e-commerce site. Y-3'S WEB-INSPIRED COLLECTIONFor its 2014 Spring Summer ...