396 results for '"experiences"'
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Macrotrends

How Can I Help You?

... Modern youth are giving rise to the demand for human-centric customer service that delivers personalized interactions which in turn create emotional resonance and build brand loyalty.Within the realm of retail, young consumers are giving rise to a new kind of customer service that caters to their distinct human experiences and circumstances. To wit, one-third of youth in the U.S., the UK, Nigeria, France, and China as well as four in 10 young people in Brazil and Australia say that it’s ...

The Future Of Experiential Retail

... formats as well. Among global youth, 77% in Brazil, 71% in Nigeria and France, 61% in Australia, and over half (54%) in China prefer to take their time and browse when shopping. As the experiential aspect of shopping is youth’s overall preferred shopping format, it follows that it’s growing even more important to young consumers, who crave the social aspect, desire the opportunity for personal interaction with a brand, and long for sensory, tactile experiences—all of which are inherent to the ...

Have Guidance, Will Travel

... that simplify the process of researching and even travel decision-making, including turning back to a resource of the pre-digital age: travel agents, which are now catering to modern youth as a luxury option. As travel is so important to them, young people want to make sure they’re getting the most out of each trip, particularly Gen Ys who value experiences over products and currently have more autonomy and disposable income than Gen Zs; such tools and services help ensure that this will be the ...

The Joyride

... When it comes to travel, modern youth are elevating the journey, presenting an opportunity for brands to help them create memorable experiences when in transit to their destination.In the past, the journey was treated as a necessary evil that travelers were forced to endure en route to a final destination, hence the age-old refrain, “Are we there yet?” But what was once the most dreaded part of a trip is now being elevated; modern young consumers don’t see the journey as merely a means to get ...

Retail 2.0: A.I., AR & VR

... announced a partnership with Facebook, which would let users try on beauty products through the social media platform.Jack Daniel'sJack Daniel's launched an AR app that pairs with a bottle of Jack to offer several different pop-up book experiences. When the app is held up to the bottle, one "book" tells the story of Jack Daniels himself, one goes through the distilling process, and one gives a tour of the Lynchburg, TN, distillery.Kate SpadeFor its personalized line of "Make It Mine" handbags, Kate ...

An Eye Towards The Future

... , including TikTok, to create the data-driven change they want to see in the world. Sense And (The New) SensibilityWe’ll dive into a lesser-discussed area of how the pandemic is impacting the five senses. Whether in isolation or a stimulating environment, young adults are undergoing a range of experiences that ultimately shape their approach to online interactions, entertainment, relationships and more. This insight will allow brands to connect with consumers in new and unique ways. ...

BrandCon

... Youth are giving rise to a new type of educational festival that's centered around brands teaching consumers about their business philosophies and practices while offering an interactive experience. As young consumers are frequently in search of notable things to do, meaningful ways to connect, and educational and professional social experiences, they're increasingly looking for brands to share their expertise via in-person events, during which they can come together with the people behind the ...

Feel The Burn: Understanding Modern Burnout

... dismiss their exhaustion as an incapacity to cope with hardship—for indeed, every generation experiences burnout at some point in their lives. However, before one attributes modern youths’ attitude to their fractured mental, emotional, and physical state, it’s important to understand how shifts in the workplace and the economy, as well as the 24/7 aspect of modern life, have created a culture of work different from that of previous generations—one in which burnout seems inevitable.In the ...

Peace Of Mind: The Guide To Gen Z Burnout

... attitudes, their upbringing, and their life stage, are likely to feel a high level of mental burnout. What’s more, they’re more likely to feel mentally burnt out than their Y counterparts, who are more apt to feel overarching emotional burnout. Indeed, this cohort experiences burnout across different aspects of their lives, including work and school, social life (which is happening both on and offline), and emotional/mental health. However, the confluence of all of these types of burnout is most likely ...

Home & Away Marketing Tips

... , local tours, and art shows, building what could be a one-note meetup into an involved and encompassing community. In the same way that Rapha creates a true community, the brand is engendering true loyalty built around the shared passion its members enjoy. - 2. Tap Into Youth's Longing For Adventure - Youth seek constant adventure as evidenced by their desire to travel often, obtain unique experiences, and live and work in multiple cities. Brands that can provide young people bold and exciting ...