71 results for '"festivals"'
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Macrotrends

Omnitainment

... advertainment is propelling brands into a new era, one in which they are no longer just creators of products and services but entertainment studios in their own right. This means going beyond sponsoring shows, festivals, or concerts to being the driver of them. Recent months have seen an influx of brands creating their own films, TV shows, web series, magazines, and podcasts in an effort to move beyond their core categories and dip their toes in the entertainment space (see examples). This mirrors what has ...

For Your Entertainment

... so. For young generations, live shows provide the IRL, shareworthy experiences they crave and allow them to connect with the musicians they idolize. For Boomers and Xers who grew up either attending or hearing about historically significant live music events such as Woodstock and aid festivals, live shows and concerts provide them the music experiences to which they’re accustomed. With the knowledge that shows and concerts are similarly important to all four cohorts, brands can curate live music ...

Global Art & Design Trends

... large scale artworks are painted onto the sides of buildings, using multi-colored, concentric layers to provide 3D illusions that often appear as portals to other places. Along with Germany, his work has appeared in San Francisco and Miami in the U.S and Dubai in the UAE. Astro Starting as a street artist in Paris, Astro’s work has been on display at international festivals in the U.S., UK, Italy, Germany, and Portugal. Currently working with a crew out of LA in the U.S ...

The New Age

... today are enjoying the independence afforded to them by their rewriting of the adulthood script. By engaging in activities and behaviors once considered to be “childish” from the vantage point of modern adulthood, they are reclaiming them as relevant and appropriate for any age. For example, among 31- to 34-year-olds, the majority thinks they are not too old to go to music festivals (70%), take shots of liquor (59%), binge on junk food (58%), and stay out until dawn (53%). In the past, doing such ...

Risk Management

... illicit behavior are doing so in a safer way, as messaging around such has changed from a tone of “don’t do it” to “be smart and safe.” As a result, we’re seeing an increase in drug checking services at parties and festivals to ensure that young people know the contents of the drugs they use, as well as campaigns such as MixMag’s “Don’t be daft, start with half” that encourage more responsible, less risky choices about drugs.With vices less present in young people’s lives, coupled with their ...

Marketing Tips

... website called Soccer Is Here that helps New Yorkers find nearby pubs airing both U.S. and international soccer matches. The Google-powered site lets people search by league, match, or venue and get directions. Nearly 200 bars are in the system, and Heineken hopes to expand the service to other cities in the U.S. State Farm’s Here to Help To demonstrate that State Farm is “like a good neighbor,” the insurance company set up activations at popular festivals to make attendees’ lives easier. At ...

Seize The Day

... seen with the increase in food and wellness festivals that are more likely to occur during the day. There are more motivations than ever for youth to make plans to leave their houses earlier in the day. Young people have adopted a Go Big Or Go Home mindset, desiring their social activities to take on the scope of adventures, and many of these escapades take place, or at least start, during the day. Nearly twice as many Trendsetters as general youth in the U.S. and the UK (41% and 39%, respectively ...

Dual Intentions

... that the primary way they find people to date is through friends. Many also meet people at school and work and when out at bars or clubs. Because they are so digitally connected, another 26% are finding potential romantic partners on social media. Which of the following ways have you found potential romantic partners?Select all that apply. Through friends | At school or a class | At work (Base: Aged 19-34) | On social media | At bars or clubs (Base: Aged 21+) | At festivals, concerts, or ...

The Urge To Splurge

... that of Zs, yet their reasons for splurging in these categories differ. Ys are a characteristically experience-oriented generation and are more focused on the group than the individual. It stands that they're splurging on products that enhance the activities they participate in with others, such as music festivals or celebratory nights out. It’s even fitting that U.S. Ys are most likely to splurge on groceries—tied for #1 with clothing—and dining out, which ranks #3, as this category is ...

BrandCon

... micro-internship.All told, BrandCons are the next iteration of festivals that are specific to the ethos of a brand and promote education as much as they do entertainment. As this movement grows, we foresee consumers traveling to see their favorite brands and the people behind them IRL, just as they do to see their favorite artists at a music festival, media properties at a fan convention, and beauty gurus at experiences like BeautyCon. While brands may have an involvement with such types of events ...