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Culture Spotlight On France

... Hulot stated that French schools should implement a 100% plant-based menu at least once a week. Cassandra finds that 20% of French youth say that in the past year, vegan food/drinks have become more popular in their country, and as options grow, so too will this lifestyle. In The Game: Gaming Sees Major GrowthThe video game market in France grew 18% ($5.3 billion) from 2016 to 2017, with new consoles from Nintendo and Xbox bringing in a large percentage of this revenue. The ...

Home & Away Entertainment Trends

... , especially through the travel spaces where young people are increasingly spending time as they prioritize travel and through advertising inspired by the genres that reflect their attitudes toward travel and community.GAMING & VR IN AIRPORTSAs gaming has become a mainstream form of entertainment, airlines have begun to offer settings and devices that allow gamers to do what they love as they wait for their flights. Indeed, one in four youth in the U.S. and UK, as well as one in three Trendsetters in both ...

Culture Spotlight On The UK

... In the UK, innovation drives culture, with new music genres, new video games, and new books winning young people’s attention.The UK is leading the way with gaming globally, giving rise to new music genres from the ground up, and is on the forefront of the sustainable fashion revolution.Country Strong: A Genre To Watch The country music genre that is so beloved in the U.S. is finally making a lasting impression on the UK. Country 2 Country, an annual country music festival that travels ...

Culture Spotlight On Nigeria

... In Nigeria, gaming and novels acknowledge local culture, while music blends native beats with international sound.Increasingly, the popular culture resonating in Nigeria reflects the climate of the country, with novels about real-world issues and games representing local life.Get In The Game: Titles Reflecting Local Life Are WinningThe gaming industry in Nigeria is rapidly growing, with revenues from domestic video games anticipated to rise by an average annual rate of 16% for the next four ...

The New Social Order

... , while YouTube leans more toward gaming, beauty, and tech (not to mention the extreme antics of people like Logan and Jake Paul). YouTube allows its creators to make money from ad pre-rolls, which means YouTube stars can make millions if they get a big enough audience. Instagram, on the other hand, doesn't yet have a mechanism that lets influencers make money directly through their posts. It launched IGTV last year with the ultimate goal of monetizing more long-form content and competing with YouTube ...

Global Culture Marketing Tips

... feel that in the past year, it has become more important for brands to engage in popular culture. Below are takeaways and examples to guide your brand in participating in popular culture, from art and music to movies and gaming. - 1. Be Design-Forward. - Young people around the world are passionate about art/design, and seek to celebrate it in their everyday lives. To them, it's not enough to simply admire art from afar, but rather, they're looking to interact with it to showcase their ...

Gen Z Marketing Tips

... then launched the winning “teen-sourced lens," so they could send fizzy filters to each other.Dunkin' Donuts Dunkin' Donuts took National Donut Day to the next level by advertising its donuts and coffee through filters on Snapchat and Kik. It became the first brand to offer a sponsored face filter on Kik, including letting young users put smiling donuts on their faces during video calls. - 3. Get into gaming - Zs are passionate about gaming and view it as highly beneficial to their lives (see ...

Category Lens

... consumers on inclusivity to lessen polarizing conversations and behaviors on their platforms? Gaming companies can consider including educational information around sensitive topics like gun control to ensure they are sending the message that they understand the importance of causes and they are not promoting polarizing behaviors through their games. What if online platforms promoted causes by offering easy to access educational groups that were moderated by selected hosts from within their ...

Marketing Tips

... Liverpool-based tech company Starship, vTime allows users to connect with friends and meet strangers through personalized avatars that can interact in fun environments like a talk show set, destinations like Paris, or in a user’s own photo library. vTime is compatible with Oculus Rift, Samsung Gear, and Google VR headsets, and hangouts can be viewed in 2D by others without VR capabilities. - 6. GIVE THEM EXCUSES TO GAME. - The gaming of today is a far cry from that of the past, which was by and ...

No Money, More Problems

... Overseas Bank (UOB) is using gaming to help young consumers save. UOB's mobile app, called TMRW, allows users to level up the more they save and unlock different items to build out their virtual cities. The bank hopes that the app will attract today's digital-first customers. Ys gave rise to mainstream gaming culture, and brands that can align themselves with this cohort’s penchant for gamification have a leg up on the competition.Among Trendsetters, 37% in the U.S. and 31% in the UK say their debt is ...