105 results for '"interactive"'
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Macrotrends

Culture Spotlight On China

... | I Get Inspiration From This Category On Social Media | I Am Interested In Learning More About This Category | I Do Not Follow This Category One in three Chinese women go to salons/spas for beauty/grooming treatments.Over half of youth in China see different categories of popular culture becoming more intertwined (e.g., politics and sports, food and art).ART & DESIGN IN CHINANearly three in four of China’s youth prefer to attend an interactive art/design experience rather than an ...

Shop Right

... . Shoppers will appreciate these stress-free touches whether or not a child is in tow.  Parents seek escapist shopping moments. Incorporate interactive elements or sensory experiences into a store that shoppers of all ages can enjoy, making the store feel like an aspirational “destination” worth the investment of time and money to make the trip.     Parents want online shopping to be convenient above all else. Make the process easier for them by eliminating superfluous steps in ...

Job Search Party

... become a standard non-event, so too have typical online job boards and social media ads. New apps have turned online shopping into a more interactive experience, and the same is happening with online job hunting (see examples). Some apps engage users with a swiping interface, resemblant of popular dating apps; companies are getting more creative with their social media recruitment, using Facebook chat bots and Snapchat applications; A.I. is being incorporated into the job fulfillment process (VR is ...

State Of The Art

... generate. While creative A.I. won’t be a consumer-facing application for the foreseeable future, it has great potential to facilitate more enriching consumer experiences via increased data leveraging and personalization capabilities. I firmly believe that artificial intelligence is going to be integral to our future.CHARLOTTE, 21, UKI am very interested in A.I. and I think it's a really fun experience. I think that more brands should start using it because it's a very good interactive experience and it ...

Gen Z Marketing Tips

... , but also keeps users engaged with the brand even when they are not shopping for new board shorts and the like.Trolli Trolli recently launched a personality “chatbot” to coincide with Facebook’s messenger app, deemed to mimic the “popular Tamagotchi toys from the ‘90s.” Once users set up their personalized bot, they receive interactive messages and notifications to engage with brands through answering questions and filling out forms. As an added bonus, the user is rewarded with candy delivered ...

Retail 2.0: A.I., AR & VR

... Spade took advantage of AR, letting in-store customers experiment with a variety of different customizations, from flaps and straps to bag charms. When a customer picked up the bag, the interactive AR display offered up the range of potential accessories. Once they'd landed on the perfect combo, they could buy it in the store or online.PumaPuma's LQD Cell Origin Air are fairly unique in the AR world: they're not just sneakers that can be overlayed with virtual add-ons, they actually unlock an entire ...

Shop Class

... particular features, such as ‘smoky eyes’ and ‘flawless foundation.’ This past January, Selfridges London programmed a month-long Festival of Imagination for which the store commissioned architect Rem Koolhaas to design a modern amphitheatre. The resultant circular event space hosted interactive lectures, debates, classes, and workshops on art-meets-science topics like cloudspotting, biofashion, urban planning, and more. Apple stores offer free hour-long workshops in which attendees can learn the basics ...

Marketing Tips

... Australian rugby fans with an innovative live viewing experience through its SlideLiner activation, which consisted of a couch that moved on a track along the sidelines to follow the game in real time. By pushing tech boundaries, Samsung enabled fans to actually feel part of the action.Panasonic During the 2016 Rio Olympics, Panasonic launched "The Stadium of Wonders," a pavilion consisting of numerous high-tech activations, such as interactive exhibits that allowed fans to experience the games ...

Global Culture Marketing Tips

... combines analog music and its line of silk accessories. Store locations are transformed to replicate an old-fashioned record store with bins of albums displayed throughout. The albums feature a creative Hermès twist—each cover is decorated with a different signature silk design from the men’s line. Visitors are invited to give the records a spin on one of many turntables. The fun, interactive installation has been showcased in Milan, Rome, and NYC and will make its way to other ...

Show Your Emojins

... composed of hundreds of emojis. - OFFLINE - Earlier this year, the Library of Congress accepted its first emoji novel, Emoji Dick, the product of a successful Kickstarter campaign by “emoji author” Fred Benenson.MotorMood brings emojis to the road. These interactive emoji faces adhere to a car’s rear window, and allow drivers to display their mood (whether happy, angry, sad, or coy) using a remote control. - MUSIC VIDEOS - Katy Perry released an emoji-filled lyric video for her song “Roar,” in which ...