The Retail & Spending Perspective Apr 28, 2020 ... purchases. What’s more, more than a quarter of Millennials1 (26%) say they don’t make enough money to pay their regular bills, making them the most financially pressed generation right now.But beyond life stage, Millennials’ past experiences are also significantly shaping their response to the Covid-19 crisis. This generation went through the Great Recession at another key moment in life—when they first hit adulthood—and thus had the deck stacked against them in many ways, making it hard for ...
Where There's A Will, There's Away Dec 10, 2018 ... Young consumers prioritize travel so much that they're making concessions in other areas of their lives in order to have the money and/or time to go away.When Boomers and Gen Xers were young adults, they lived in order to support their everyday lifestyle and only traveled occasionally, yet, today's young adults design their lifestyles around travel, making sacrifices in their everyday lives to make it possible to go away. Six in 10 Trendsetting youth in the U.S. and 54% in the UK say they live ...
The New Social Order Dec 15, 2019 ... likely these numbers will continue to rise. There's no question that brands are throwing money at influencers: roughly 75% of U.S. companies relied on influencer marketing in 2018. The sector is already worth billions of dollars, an amount that is increasing every year: a recent Business Insider report estimated that influencer marketing could hit $15 billion by 2022. But the metrics for success are murky at best, and companies should be thinking hard about how to use influencer marketing to best ...
Influence Buy Category Dec 12, 2019 ... wide range of opportunities for your brand to branch out into other areas where youth are known to make purchases. For example: with the knowledge that youth who follow video game influencers are more likely to make restaurant purchases, restaurant or food brands should seek out partners with video game influencers in order to tap into their following—who we already know are likely to spend their money on restaurants. ...
Live, Not Buy: Gen Z Activism Mar 22, 2020 ... how you can facilitate meaningful activism rather than stamping your name on a cause or making a one-time donation to an organization because of its trendiness.GREEN ACTIVISMWhen Zs are taking action, it’s because they’re passionate about an issue and feel the urgent need to do something about it. For those in this cohort, activism isn’t merely donating money to a cause or political campaign or writing to a politician; its meaning has evolved to reflect their values, beliefs, and behaviors ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... supplemental brand information, searching for the steepest coupon codes and discounts, and exchanging their personal information for branded rewards apps at the retailers they frequent—all to ensure maximum ROI for their efforts. After time, money is youths’ most limited resource and they want to feel like they’re being smart about both; the brands that assist them in this endeavor will gain their trust. And yet, youth don’t only want to justify their time and money; they now expect additional ...
On The (Im)pulse Dec 09, 2018 ... money and finances in recent years (see Public Funds). Money is no longer a taboo topic among young consumers, especially when considered against the widespread epidemic of student loan debt, the “treat yourself” mentality that youth embrace, and their tendency to turn to their friends for advice as they navigate adulthood (see Friends With Benefits). As Ys and Zs broadcast the products and services they purchase on their social channels and discuss the financial cost of their evolving lifestyles ...
The Self-Improvement Revolution Mar 26, 2018 education fashion & beauty health & wellness technology mindfulness online learning quantified self style ... Gen Ys and Zs are placing increased focus on personal betterment across all aspects of their lives, creating a need for brands to engage with them around this deep motivation and help enhance individuals' improvement efforts. Self-betterment is increasingly top of mind to modern youth, emerging as a way of life that they're putting much of their time and money towards—and in turn, becoming an area that brands cannot ignore. Young generations' strong emphasis on improving themselves is ...
Over The Influence Dec 12, 2019 ... celebrity endorsements across generations. Fraud has also popped up at the agency and management level: a popular Twitch streamer is suing an online-creator collective for exploiting him, while Speakr, a prominent influencer-management company, is being accused of taking money from brands and then stiffing influencers after they'd posted the sponsored content. WHEN INFLUENCING TAKE A TOLLThe various types of fraud and other negative headlines are taking a toll on influencers whose livelihoods depend on ...
The Urge To Splurge Mar 16, 2019 ... consider when parting with their cash. While each generation has their own view of luxury and what it means to them, it's important to note that it’s not just older generations who are making luxury purchases. In fact, it’s fitting that young generations are splurging as they have more money than is typically perceived, despite having had less time to acquire significant funds. Among the four generations in the U.S., Ys have the second-highest spending power at $934 billion (see Methodology), second ...
