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Macrotrends

Portraits Of A Generation

... generation's spending power, check out the report methodology.TOP PASSION POINTSMusic ranks among the top five passion points across generations in the U.S., demonstrating the relevance of this entertainment form to people’s lives. Among Ys and Zs, music ranks #1 of 30 passion points, while it ranks #2 for Xers and #4 for Boomers. Xers rank movies as their top passion point while Boomers rank reading as their #1 passion point out of 30. TV shows are a top passion point shared among Zs, Xers, and Boomers ...

Global Home & Away Trends

... policies to avoid a demographic issue wherein a shrinking population affects near-future economic growth, similar to the one that Japan is currently facing. While projected revenue for China’s fertility industry will more than double by 2022—as the government attempts to keep fertility treatment spending within the country—Chinese women have been traveling regionally around Southeast Asia to as far as California for a number of procedures that include egg freezing and in-vitro fertilization ...

Cashless Is King

... , however, their digital native status means that they have had access to sophisticated digital financial tools from the start. Indeed, today many young people first learn about finances through apps that help them understand the value of money, learn to save, and track their spending, all with digital dollars. Many even receive their allowance digitally, deposited into such apps or sent to their Venmo accounts; a growing share of their birthday money has become gift cards and digital codes rather than ...

Home & Away Entertainment Trends

... Young people are transforming downtime in the airport into an exciting and entertaining experience, as well as giving rise to genres that reflect their behaviors when it comes to travel and community. When it comes to the journey to and from a destination, modern youth are seeking to make it more entertaining, especially the time spent waiting at the airport. Over half of youth in the U.S. and UK (55% and 53%, respectively) dread spending time at the airport, and approximately three in 10 youth ...

On The (Im)pulse

... don't even have a specific destination in mind; rather, they're acting upon their deep passion to travel and are often willing to go places where they know they're getting a good deal as they want to travel as much as possible anyway. This behavioral shift toward impulse travel is critical for brands to understand because its implications span all industries: the planning, spending, and reshifting of priorities that young consumers take on in order to make travel decisions that are On The (Im)pulse ...

Social (TV) Network

... Youth are spending the largest share of their entertainment consumption time on social media, as it’s become the new TV for young generations. Youth’s rapid adoption of streaming services has left TV networks and movie studios threatened. Yet, it’s not just Netflix, Hulu, and the like that are stealing a significant share of Gen Ys’ and Zs’ entertainment consumption time; increasingly, social media is a larger piece of the pie as it’s become a legitimate entertainment delivery platform ...

Tricks Of The Trade-Off

... there are downsides like sacrificing privacy and spending too much time looking at screens, but the upsides are dramatically bigger. Technology makes my life easier, more stress free, and allows me to excel in my work. JACOB, 33, VAFor every benefit that innovation provides (cheaper taxi rides, access to information), there is often a downside (loss of worker rights, fake news). However, I am optimistic that overall, innovation is benefitting society.  NATHANIEL, 34, UKTECHNOLOGICAL ...

Digital Wellbeing Movement

... come under scrutiny, but additional gaming rewards called loot boxes are also being criticized for promoting compulsive behavior. Loot boxes are randomized reward bundles that players can purchase that contain cosmetic items, weapons, and tools to customize their avatars. Some within the gaming community assert loot boxes are comparable to gambling because their contents could be something valuable or something completely useless, which encourages rampant spending. The adverse effects of gaming ...

Dress To Thrill

... themed events with a group of friends and even purchasing new attire and accessories to elevate a regular weekend afternoon or night to a memorable one. Dressing up with friends in this way allows youth to display their individuality and bond as a group, and provides the perfect photo opps for shareable content. Rather than aiming to be the fanciest, young adults today are more apt to Dress To Thrill around themed events with their friends.Young adults have been spending less time in traditional ...

Seize The Day

... Saturday having fun socializing, get home early to enjoy a low key night with Netflix and a bath, and wake up on Sunday morning to work on their side hustles. Spending a whole day binge-watching and indulging in self care seems lazy, but doing it at night after spending the day socializing is an earned reward, especially as they’re seeking out me-time to decompress from the stress of friendship (see DND [Do Not Distress]). Rather than viewing a night in as boring or unproductive, they’re actually ...