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Macrotrends

Home & Away Marketing Tips

... These marketing tips and examples offer guidance and inspiration for engaging modern youth around their passion for travel and need for IRL community.Young generations are reimagining travel and disrupting in-person community to fit their modern lifestyle and preferences. As they redefine what it means to get away and to belong, brands across all verticals have new opportunities to reach them where they travel and where they live. Tapping into Gen Ys’ and Zs’ prioritization of travel and ...

Home & Away Entertainment Trends

... Young people are transforming downtime in the airport into an exciting and entertaining experience, as well as giving rise to genres that reflect their behaviors when it comes to travel and community. When it comes to the journey to and from a destination, modern youth are seeking to make it more entertaining, especially the time spent waiting at the airport. Over half of youth in the U.S. and UK (55% and 53%, respectively) dread spending time at the airport, and approximately three in 10 youth ...

Home & Away Retail Trends

... Retailers are reaching people where they live and travel in new ways by focusing on the spaces where there are captive consumers: airports and co-working spaces.As shopping at the mall and on the high street have fallen out of favor among young consumers, retailers are finding it necessary to have a brick-and-mortar presence where they can count on captive consumers: at the airport, as younger generations travel often nowadays, and at co-working spaces, as modern young professionals ...

Global Home & Away Trends

... A snapshot of what's happening in the realms of travel and community around the world.Travel and community are evolving in different ways and at different speeds around the world. The following trends address what’s emerging and where, and how both concepts form and change alongside developments in geopolitical policy and the growth of a social media-educated, more adventurous consumer who also has disposable income to spend. Notably, domestic tourism is on the rise as state tourism boards tap ...

The Joyride

... When it comes to travel, modern youth are elevating the journey, presenting an opportunity for brands to help them create memorable experiences when in transit to their destination.In the past, the journey was treated as a necessary evil that travelers were forced to endure en route to a final destination, hence the age-old refrain, “Are we there yet?” But what was once the most dreaded part of a trip is now being elevated; modern young consumers don’t see the journey as merely a means to get ...

The Mental Health Perspective

... keep them feeling good—foodie fixations, live events, and adventurous travel—are unavailable during this time and may become unaffordable in the future as their financial situations change. In turn, their mental health will be affected as they will have to find new ways to bring joy and positivity into their days.In this issue of Life Interrupted, we look at the specific effects of the Covid-19 pandemic on young people’s mental health, including how they are experiencing a lack of ...

Over The Influence

... have a positive perception of influencers, there's also been a steady stream of genuine dislike. Influencers have been criticized for being too fake, too white, too tone deaf—and the list goes on. Undoubtedly, some of this hate is driven by jealousy over the fact that people can seemingly pay their bills with photographs of delicious meals and thrilling travel adventures. There have been eye rolls at the legions of pretty faces trying to make it big posting selfies and questions of what it ...

Global Influencer Trends

... behavior carries high risks for brands," it said, "[a]nd it is only a matter of time before the local consumer protection agencies start paying attention." - Australia: Collaboration Nation - Three major brands teamed up to promote Superdry's #InYourElement campaign, something the company called a global first. Superdry, Subaru Australia, and STA Travel collaborated on the campaign, which promoted a "jacket for every element." The companies tapped four Australian influencers to travel to different ...

A Defining Moment

... travel plans; less express disappointment over going to the gym and dining out. Due to lifestage, Millennials report much more concern over “panic buying” than Zs. “It is upsetting to see all these toilet paper and hand sanitizer outages.”UGONNA, 27, TXAs more and more schools and businesses shutter, there is increased interest around in-home entertainment, education, and hobbies. When thinking about staying home for an extended period of time, some young people almost welcomed the opportunity to get ...

Portraits Of A Generation

... about?Please select your top 5. Music | Gaming | Learning/education | Social media | TV shows | Movies | Cooking/food/ restaurants | Nature/the outdoors | Shopping | Fashion/style | Religion/spirituality | Reading | Health & wellness | Travel | Technology | Fitness | Art/design | Sports | Beauty/grooming | Volunteering | Digital culture (e.g., blogs, memes) | Politics & Social Causes | Science | News & Current Events | Live events (e.g., concerts, festivals, plays ...