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Macrotrends

Exertainment

... themselves to active involvement, entertainment properties are getting creative with marketing tactics that encourage fans to exercise around their content as a new form of fandom. For instance, last fall, to promote the new version of its Sonic the Hedgehog video game, Sega transformed parkour gym Tempest Freerunning Academy in California into several of the title's famous levels. Fans could "live out the game" by physically climbing and jumping through the same obstacles as featured on their screens ...

Free For All

... youth in the U.S. and UK (52% and 48%, respectively) play video games in their spare time, and between the two cohorts, Zs are more likely to engage in this activity than their older generational counterparts: 60% of U.S. Zs and 54% of UK Zs play video games in their spare time versus 45% of U.S. Ys and 43% of UK Ys. What’s more, Zs were the most likely of the four generations explored in Cassandra’s Generations Report to view gaming as a positive activity. In fact, around half of Zs from the U.S ...

Culture Spotlight On The UK

... In the UK, innovation drives culture, with new music genres, new video games, and new books winning young people’s attention.The UK is leading the way with gaming globally, giving rise to new music genres from the ground up, and is on the forefront of the sustainable fashion revolution.Country Strong: A Genre To Watch The country music genre that is so beloved in the U.S. is finally making a lasting impression on the UK. Country 2 Country, an annual country music festival that travels ...

Overboredom

... % in the UK access YouTube multiple times a day, significantly more than any other social platform or streaming service. Zs are the first generation to be raised on YouTube, and its on-demand, unstructured nature set an early tone for what they expect from content. Now, with the rise of video on social media, their expectations are poised to become higher still. Thanks to Instagram and Snapchat’s Stories features, just by being connected to friends, they can be entertained with video after video ...

Social (TV) Network

... , too. Youth aged 13 to 24 watch an average of 12.1 hours of video per week on social media and free streaming services (e.g. YouTube, Twitch) compared to an average of 8.8 hours weekly on subscription services and 8.2 hours on cable/satellite TV. With the rise of video posts, live streaming, and autoplay functionality on social apps, these spaces have become similar to traditional entertainment platforms—just with content in different formats and lengths. Youth have come to regard social ...

Culture Spotlight On Nigeria

... In Nigeria, gaming and novels acknowledge local culture, while music blends native beats with international sound.Increasingly, the popular culture resonating in Nigeria reflects the climate of the country, with novels about real-world issues and games representing local life.Get In The Game: Titles Reflecting Local Life Are WinningThe gaming industry in Nigeria is rapidly growing, with revenues from domestic video games anticipated to rise by an average annual rate of 16% for the next four ...

Life For Like

... become a covetable luxury, as well as a status symbol, which ultimately speaks to the power of the influencer to proliferate these types of messages through social media. A FLAIR FOR THE DRAMATICDrawing back the curtain on one’s personal grooming routines only scratches the surface of just how much some influencers share about their private lives. YouTubers Liza Koshy and David Dobrik broke the news of their breakup in a viral video that’s amassed over 57 million views to date; Tati Westbrook’s ...

Culture Spotlight On India

... category. Other forms of gaming platforms utilized to a lesser extent are PC games (37%) and console games (29%).How often, if at all, do you use each of the following platforms to play games?More Often Than I Did A Year Ago Summary Mobile games/app-based games | PC games | Console games While one in three Indian youth have attended an eSports/video game competition, another 46% who have not attended are interested in attending in the future.77% of youth in India say video games have become ...

Culture Spotlight On France

... Hulot stated that French schools should implement a 100% plant-based menu at least once a week. Cassandra finds that 20% of French youth say that in the past year, vegan food/drinks have become more popular in their country, and as options grow, so too will this lifestyle. In The Game: Gaming Sees Major GrowthThe video game market in France grew 18% ($5.3 billion) from 2016 to 2017, with new consoles from Nintendo and Xbox bringing in a large percentage of this revenue. The ...

Influencer Marketing Tips

... Check out Cassandra’s do’s and don’ts of influencer marketing and discover how your brand can reap the rewards and avoid the pitfalls of this direct-to-consumer marketing channel.Like ‘em or hate ‘em, influencers are an important channel through which brands can potentially reach millions of young, social media-obsessed consumers. Indeed, 72% of Trendsetters in the U.S. and 67% in the UK hear about new brands/products/services from an influencer (e.g., a post on Instagram, video on YouTube ...