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The Shape Of Belonging: A Map To Modern Community

... where she was treated as a child and where she now takes her baby. Mary Jane appreciates the human-to-human interactions she has with people, such as in the grocery store or local eateries where she knows the employees well. Aside from lacking a gym on the main street of town, Mary Jane says that Tenafly has all the amenities that she needs, including great restaurants, beauty spas, nail salons, a farmers market-like grocery store, and an authentic local coffee shop. Young people’s draw to, and ...

Set In (E)motion: The Guide to Gen Y Burnout

... -betterment overall is driving this cohort’s efforts to mitigate their overarching burnout, which helps them in multiple areas. That’s to say, while self-care and its incumbent practices mitigate their emotional burnout, self-betterment in terms of seeking opportunities for continued learning is easing their mental burnout. Whether that’s learning new skills that support their side hustles or absorbing informational entertainment from podcasts and documentaries, Ys are finding ways to mitigate their ...

Asking Price

... brand’s success or failure. Ultimately, they see themselves on equal footing with brands and able to name their price. Even when consumers are determined to stick with a brand or a specific product, which might seem like loyalty, they’re still trying to get the best price, which speaks to how they value (or devalue) the brands they buy. As both brands and consumers have more data and context around price, there’s an opportunity for it to shift away from a factor that diminishes brand love to one that ...

Future Of Fashion & Retail

... natural alternatives to the polyester fabrics of yesteryear take fibers into the future. Meanwhile, companies are experimenting with smarter ways to harvest data from consumers via their clothing and purchase habits. Even the way consumers buy clothing is being reimagined by way of inventory-less stores that offer much more in terms of enjoyable and frictionless experience and apps or platforms that combine social media and commerce into a one stop shop. Retail is far from dead: it’s just being ...

The Future Of Experiential Retail

... information, like customer reviews and product pictures, is also helpful in deciding whether or not I want to buy an item. JUSTIN, 32, NJ - Brands Integrating Physical & Digital Strategies - Amazon 4-StarAmazon unveiled Amazon 4-Star, a brick-and-mortar play from the online retailer where all products available for purchase have at least a 4.4 star rating on Amazon.com, in Soho, NYC last fall. The products at the pop-up had more than 1.8 million reviews, presenting shoppers the opportunity to browse the ...

Eco Chic

... Standard.Berlin Fashion Week This year’s Berlin Fashion Week featured experiments in sustainable apparel. Oxxlyn, an accessories label from Munich, worked with startup nat-2 to make stylish sneakers using actual slate stone. A designer in Mallorca called Marovilla used the thick fibrous leaves of pineapples to create bags, and other labels used castor oil or milk or the fluff of the kapok tree to create environmentally friendly wearables.Christy Dawn Model-turned-entrepreneur Christy Dawn Petersen is using ...

Leaning Out To Lean In

... is seen as more of a “nice to have” than a right. In fact, research from Boston College’s Center for Work & Family found in 2011 that 96% of fathers end up returning to work within two weeks of their child’s birth or adoption. Today, one-third of U.S. working parents and 27% of working UK parents want paid paternity leave, but as The New York Times recently conjectured, this uncommon offering won’t become common until prominent men use it and don’t pay a penalty for doing ...

Shop Talk

... %, respectively, saying this. Young people literally carry a shopping portal in their pockets, and they’re comfortable making purchase decisions directly from their phones, which impacts not only their online shopping but their in-store shopping, too. Ys’ and Zs’ proclivity for mobile shopping allows them to easily comparison shop when they are in a physical retail space, and if they find the product they want at a lower price or a higher quality, they’re apt to spend their money via their phone rather than ...

What's In Store

... . A decade ago, being able to shop online gave young consumers a means of self-expression that was never before available; regardless of whether one lived in Boston or Boise, London or Luton, e-commerce meant young people could tap into the trends that inspired them—from fashion to art to music—even if those trends arose from a country halfway around the world. If their local stores didn’t carry the goods they thought were cool, they could still buy whatever they wanted because online ...

Retail 2.0: Tech-Based Commerce

... spending the more time consumers spend in a store, online shopping provides a similar opportunity to draw in Gens Y and Z: the more time they spend engaging with an app or website, the greater the volume and frequency of purchases. Notably, the online shopping experience itself has remained relatively unchanged over the past few years, even as technology has seen a slew of innovations. Incremental changes, such as one-click buy buttons and streamlined apps, have made the experience feel more forward ...