Work In Progress Mar 03, 2015 gen z play experiences Uptime ... prepared meal for themselves or powering through a school project that results in high marks. Work holds such value for them because they see the benefits. Even if their efforts don’t result in financial gain, they appreciate the intangible plusses, such as learning something new and gaining experience. Zs want to feel like they’re continually contributing to society and developing in life; they aren’t satisfied if they feel stagnant. The next generation of youth is imbued with a hacker mentality, as ...
Retail 2.0: A.I., AR & VR Jun 20, 2019 ... and watch the models pose, move, and talk. The experience is also available with in-store podiums and Zara delivery boxes. If customers like what they see, they can buy the items directly from the app.L'OrealIn 2018, L'Oreal acquired Modiface, a company that helped create many of the leading AR beauty apps (including Sephora's). Modiface had previously worked with L'Oreal to create its Style My Hair app, which let users experiment with different hairstyles using AR. Later that year, L'Oreal ...
Shop Talk Mar 17, 2019 ... that are most likely to provide experiences are typically more Y- and Z-focused, so they’re the consumers who have been the most exposed to shopping as an entertaining experience.Shopping is also seen as a way to enjoy a social experience by younger generations, and lesser so by older ones. Shopping and buying is further split in Ys’ and Zs’ minds because they view stores not just as a place to spend money but as destinations where they can spend time with friends. This attitude is especially ...
Green Rush Jun 16, 2015 food & beverage health & wellness drugs ... business, those who consume it are also coming out of the closet. More than a quarter of Ys (27%) admit to smoking/eating marijuana—and based on qualitative findings, such figures are likely much higher. Those enjoying the benefits of marijuana are not limited to unemployed dropouts doing bong hits on the couch while watching cartoons and eating nachos dipped in ice cream; rather, the modern marijuana consumer looks to it as a product that enhances their wellness in myriad ways: one in five Ys smoke ...
Life For Like Dec 14, 2019 ... Eilish is because they're depressed and I'm depressed. We can all relate to that because, let's be honest, we've been called the generation that's the most depressed.PIERCE, 22, NYCA lot of the people that I follow have shared experiences that I may have had. And so to see that so many people are following this person who's being vocal about this cause is kind of reassuring.KATRINA, 24, NYCIncreasingly, influencers across all categories are talking about their mental health and anxiety—a pivot ...
Tech Truths Mar 21, 2019 ... entertainment time and often switch to other devices for this purpose, Ys and Zs see any given moment as time for these types of activities because they lead mobile-first lives. Similarly, online shopping is also a continuous activity to them due to their access; whether browsing or buying, they can be in shopping mode at any time and are always in discovery mode. Because Ys rely on tech for nearly every aspects of their lives and even turn to it out of habit when they have no specific purpose, they have to ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... Living in a variety of environments has become a key aspiration for Ys who see doing so as a critical part of their personal growth in adulthood.The world has gotten smaller and more global due to technology, and Gen Y has developed a particular passion for experiencing the exotic and diverse locales they see regularly online and in the media. Past generations generally had to wait until they were older to be able to afford to visit the various destinations on their individual bucket lists, and ...
No Joy in Division Mar 21, 2020 ... “out” group (them). Today, not only do we feel more firm in our own views, but we see the “other” as more negative, according to the Annual Review of Political Science. This concept of social categorization drives us to discriminate, stereotype, and propagate prejudices.Set amongst a backdrop of vulgar vernacular, online echo chambers, and mayhem due to misinformation, youth’s ideologies stand to grow further apart. The ensuing extremist policies, government shutdowns, social media spats, and ...
It's A Mall World After All Jun 23, 2019 ... sorts that moved customers from one chain store to the next. The layout was always the same, and the stores rarely provided anything exciting or out of the ordinary. This approach doesn't cut it with today's youth, who expect a lot more out of the in-person shopping experience. If they just want to buy products, they can do so online, meaning IRL shopping needs to be social, engaging, and experiential. This is actually good news for malls that are up to the challenge because 71% of U.S. and UK ...
OK, Boomer! Mar 23, 2020 ... the exact same questions that had been asked of the Boomers in 1970 to today’s Gen Zs, aged 14-34, allowing us to build a 50-year trend line on these attitudes, along with a fairly direct comparison of today’s Zs to Boomers when they were around the same age. Common Threads: Still Overwhelmingly OptimisticBack in 1970, 93% of Boomers expected their future to be happy and so too do today’s youth. In our most recent study, 88% of Zs in the U.S. expect their future to be happy. “Youthful optimism ...
