Exertainment Mar 14, 2018 gaming health & wellness media & entertainment fitness movies music TV ... ;products that are sweat-proof, as well as ones that are natural-looking and can be worn while exercising. Wellness is even affecting young people's travel decisions, as they seek to visit places that encourage their healthy habits (see Healthography). Now, Gen Ys' and Zs' fitness pursuits are transforming the entertainment world as well, as the line between the two sectors is blurring. Increasingly, young consumers look to engage with media in ways that not only stimulates them mentally, but also ...
Free For All Sep 19, 2019 ... around. For this cohort, being perceived as unproductive or lazy is not an option, and are in fact sentiments they resent. To increase their productivity potential, Ys have blended their work and personal lives, making them more likely to dip in and out of personal life and work responsibilities. But because their workdays are less rigid, it’s normal for them to break up their days with short breaks or leave work early to meet friends for a drink or make an exercise class and then hop back online ...
Office Space Sep 17, 2016 community retail brick-and-mortar coworking spaces open offices ... incorporate shared office facilitates into some of its retail stores, beginning with three in the Boston area. Workbar operates the locations, offering co-working memberships, pre-scheduled meeting space, and access to its in-person and online community for networking. Each office space includes high-end workstations, conference rooms, private phone rooms, printers, and unlimited coffee and tea.Scandinavian Airlines’s SAS City Lounge Frequent flyers of Scandinavian Airlines seeking office space can ...
Data Mine Sep 19, 2018 ... paying for a service that would protect my information from identity theft | I am interested in paying for a service that would protect my information from a data breach GIVING UP PRIVACYEven with rising concerns about online data and personal privacy breaches, youth see the benefit of sharing more information with trusted companies. Three in 10 Trendsetters in the U.S. and UK are willing to give up some personal information for more personalized products (e.g., custom made ...
Cease & Assist Sep 13, 2016 retail customer service customization personalization shopping ... show their expertise. Brands should consider helping consumers make decisions by noting which offerings are most popular both in-store and online. In focus groups, youth explained that across all categories, they frequently ask sales associates which items are top-sellers or what they would personally recommend as it helps them narrow down their options and become more confident in their decisions (see Gut Check). Moreover, more than three-quarters of youth (79% in the U.S. and 76% in the UK ...
The Monetization Generation Jun 24, 2017 gen z money spending finance saving ... what were deemed “adolescent” jobs, such as babysitting, mowing lawns, and delivering newspapers. Gen Ys took the more corporate route, with many preferring internships to pad their résumés and increase their chances of landing a job, but gaining experience was often of greater focus than money. Zs, however, have significantly more ways to earn an income than did previous generations of youth. Nearly nine in 10 Zs (88% in the UK and 86% in the U.S.) earn money in some way, and only about three in ...
The Direct Connection Jun 21, 2019 ... have shopped from a DTC brand in the past year. For brands to stay relevant amidst this wave of disruption, they can take inspiration from their DTC contemporaries in these three ways: how they market themselves as masters of a category, the channels through which they market their products and services, and their human-centric customer service that makes testing out their products and services a no-brainer. MASTER OF ONEYoung consumers can often feel overwhelmed by the sheer amount of products and ...
(Pas)Sport Mar 24, 2017 play travel local culture sports tourism vacation ... ;but rather, regardless of who is competing, they see it as a distinct, memorable activity and a badge of honor to say they’ve been to sporting events in a plethora of places. A 31-year-old man from New York evoked this sentiment in our focus group, explaining, “I always try to make a point to visit the local stadium of the city I’m in at the time. I did that in Miami, Baltimore, and Los Angeles. These venues are like monuments and allow me to remember my experience in that place.” As being well ...
Living Experiments Sep 11, 2015 community home local culture Cultural Diplomats Opportunity Nomads ... Living in a variety of environments has become a key aspiration for Ys who see doing so as a critical part of their personal growth in adulthood.The world has gotten smaller and more global due to technology, and Gen Y has developed a particular passion for experiencing the exotic and diverse locales they see regularly online and in the media. Past generations generally had to wait until they were older to be able to afford to visit the various destinations on their individual bucket lists, and ...
Presence of Mind Jun 04, 2015 health & wellness technology mindfulness quantified self spirituality Presence of Mind ... obtaining kinship; yet, what they may be gaining in a community may be detracting from their sense of self. In fact, the rise in crowdsourced thinking and online sharing, while advantageous in some instances, could also be spoiling Ys’ ability to process thoughts and feelings independently. Unplugging is one tactic that is already growing in popularity, but as the concept of mindfulness increasingly earns social cachet—in the past year, mindfulness has been the subject of or mentioned in over 80 ...
