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Macrotrends

Extracurriculars

... push marketing messages, these brands are providing content platforms to help educate and inspire consumers on the topics that matter to them. Acorns Micro-investing app Acorns’ online magazine, Grow, is on a mission to educate consumers about their money. Its team of 20-something financial journalist contributors has seen about 5 million visitors since it launched last year, converting readers to Acorns users and providing an alternative revenue stream for the brand.Apple Apple recently launched a ...

Exertainment

... ;products that are sweat-proof, as well as ones that are natural-looking and can be worn while exercising. Wellness is even affecting young people's travel decisions, as they seek to visit places that encourage their healthy habits (see Healthography). Now, Gen Ys' and Zs' fitness pursuits are transforming the entertainment world as well, as the line between the two sectors is blurring. Increasingly, young consumers look to engage with media in ways that not only stimulates them mentally, but also ...

Data Mine

... paying for a service that would protect my information from identity theft | I am interested in paying for a service that would protect my information from a data breach GIVING UP PRIVACYEven with rising concerns about online data and personal privacy breaches, youth see the benefit of sharing more information with trusted companies. Three in 10 Trendsetters in the U.S. and UK are willing to give up some personal information for more personalized products (e.g., custom made ...

Office Space

... incorporate shared office facilitates into some of its retail stores, beginning with three in the Boston area. Workbar operates the locations, offering co-working memberships, pre-scheduled meeting space, and access to its in-person and online community for networking. Each office space includes high-end workstations, conference rooms, private phone rooms, printers, and unlimited coffee and tea.Scandinavian Airlines’s SAS City Lounge Frequent flyers of Scandinavian Airlines seeking office space can ...

Cease & Assist

... show their expertise. Brands should consider helping consumers make decisions by noting which offerings are most popular both in-store and online. In focus groups, youth explained that across all categories, they frequently ask sales associates which items are top-sellers or what they would personally recommend as it helps them narrow down their options and become more confident in their decisions (see Gut Check). Moreover, more than three-quarters of youth (79% in the U.S. and 76% in the UK ...

The Direct Connection

... have shopped from a DTC brand in the past year. For brands to stay relevant amidst this wave of disruption, they can take inspiration from their DTC contemporaries in these three ways: how they market themselves as masters of a category, the channels through which they market their products and services, and their human-centric customer service that makes testing out their products and services a no-brainer. MASTER OF ONEYoung consumers can often feel overwhelmed by the sheer amount of products and ...

The Monetization Generation

... what were deemed “adolescent” jobs, such as babysitting, mowing lawns, and delivering newspapers. Gen Ys took the more corporate route, with many preferring internships to pad their résumés and increase their chances of landing a job, but gaining experience was often of greater focus than money. Zs, however, have significantly more ways to earn an income than did previous generations of youth. Nearly nine in 10 Zs (88% in the UK and 86% in the U.S.) earn money in some way, and only about three in ...

(Pas)Sport

... ;but rather, regardless of who is competing, they see it as a distinct, memorable activity and a badge of honor to say they’ve been to sporting events in a plethora of places. A 31-year-old man from New York evoked this sentiment in our focus group, explaining, “I always try to make a point to visit the local stadium of the city I’m in at the time. I did that in Miami, Baltimore, and Los Angeles. These venues are like monuments and allow me to remember my experience in that place.” As being well ...

Need For Speed

... mimics the drive-thru experience at a fast food chain by allowing customers to browse inventory online and then text store representatives with what they want before they visit so their purchases are ready for curbside pickup by the time they arrive. When Nike expands this concept elsewhere, as it plans to do in New York and Shanghai, the brand will tailor its strategy to local needs, just as it capitalized on an LA-specific pain point of driving and parking by offering curbside assistance. This ...

Global Food & Beverage Trends

... interactive Glenfiddich Virtual Infinity experience let visitors sample the brand’s three Cask Collection whiskies and write their own 3D tasting notes within a virtual world. Guests were encouraged to identify the key tasting notes of each expression before putting on their VR headsets, at which point they were virtually transported to Glenfiddich's warehouse in Scotland to watch how the magic happens.Macallan When visitors to Baptiste & Bottle in the Conrad Chicago Hotel in Illinois order the ...