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CONSIDER ME INFLUENCED

... purchases, while yet another group is so perfectly aligned with and tuned in to its audience, they will help their followers find exactly the thing they didn’t even know they were looking for. These folks have cracked the code, using social media and content tools to build their communities tailored to specific passions and preferences of their audience, and it's vital for brands to understand how each influencer group resonates with audiences and how they can play a role in a brand’s social strategy ...

THE SEPTEMBER ISSUE — LUXURY EDITION

... narratives Gen Z construct around their relationship with luxury. We explore the drivers that prompt Gen Z to make indulgent purchases, their relationship with money, when and how they feel guilt, and the inherent absurdity of it all. And while luxury may not be the main character in every Gen Zs story, it does play an intriguing role. Read on as we offer a sneak peek of the report by spotlighting those helping to inspire their story. - HEAVEN BY MARC JACOBS - In a landscape where self-expression meets ...

LET’S DIG IN

... This season’s global food trends As Cassandra has tracked through numerous reports, including our most recent Bringing Culture into Focus global culture report, being a “foodie” is a central component of the Gen Z identity. Cassandra is seeing these Gen Z behaviors continuing to play out past the pandemic, giving way to a renewed enthusiasm for culinary exploration. Younger consumers are prioritizing taste, nutrition, and overall improvement of mental health, whether it be by exploring new ...

PLACE YOUR BETS

... sporting event. Currently, micro-betting makes up 25% to 30% of all in-play wagering and could reach as much as $20 billion by 2027. However, a word to the wise - these increased betting opportunities raise the stakes for potential scams using fake insider information to place guaranteed bets on upcoming games- so place your micro bets wisely. - AR & VR BETTING - Online sports betting is transforming, thanks to the latest developments in Augmented Reality (AR) and Virtual Reality (VR). Bettors can view ...

VIRAL NEWS: THE FANDOM PARADOX

... current discourse around how much control and power a fan base has —or should have— over the artistic product? Let's start with Rachel Zegler's Snow White controversy, fans speculating about Britney's divorce, and finally, the Taylor Swift enigma. Welcome to this week's edition of Viral News! - RACHEL ZEGLER'S BACKLASH - The 22-year-old actress has been the target of non-stop outrage since she signed to play Snow White in Disney's already controversial remake. Some interview clips from last year have ...

DIGITIZED SCENT

... 3.5M potential combinations. To play up the high-tech nature of the body spray, the brand is using augmented reality to market the product. Packs of the product integrate Zappar’s WebAR technology and a scannable QR code so that consumers can virtually interact with British rapper Aitch for their chance to win an invite to an exclusive house party. - AROMAPLAYER - Adding to a more immersive video experience, tech startup Aromajoin recently unveiled its “Aroma Shooter” technology and a programmable ...

INCLUSION IN GAMING

... Historically overlooked, video games are starting to prioritize inclusionIt’s no surprise that young people love to play video games. Cassandra found that identifying as a “gamer” is the #1 most likely passion point identity for Gen Alpha and 2nd among Gen Z behind only “music lover”. What is surprising is the way developers often continue to view their consumers through such an outdated lens and prioritize the needs of their assumed “default” consumer over gamers with marginalized identities ...