THIS (DIFFERENT) HOLIDAY SEASON Nov 16, 2021 ... Santa takes a bubble bath and focuses on his mental health, he suddenly calls Yeti for the one thing he’s missing–Oreos. Highlighting diversity with a Black Santa, while not making it about diversity, Oreo’s ad hits the mark by embracing the changing consumer need to see themselves within an ad (a need that has only continued, as seen in our latest I-Identify report). As Gen Z, the most diverse generation yet, demands ads to represent their cohort’s diverse races and identities with true nuance ...
HOSPITALITY MEETS WEB3 Aug 02, 2022 ... Hotels look to the metaverse and beyond As online and offline experiences become increasingly blurred, hotels are looking to web3 to deepen their marketing efforts. Virtual adventures are all the more appealing now that the state of travel is so, shall we say, challenging. When it comes to the metaverse and other high-tech digital experiences, physical location doesn’t matter – hospitality companies are bringing the adventure to you, wherever you are. - MARRIOTT BONVOY - In our travel report ...
