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Macrotrends

Men Today

... surpassed) men—academically, professionally, and personally. The result is a reverse gender gap, one that newly sees men struggling and seeking guidance. Still reeling from a recession that raised their gender’s unemployment rates to 8.3%, men are feeling humbled and left behind. Among younger women, the wage gap has reversed, with the majority of single, childless women in their 20s out-earning their male peers. A woman classifies as either the sole or primary earner in four in 10 US households with ...

PREPAREnting

... open door policy about issues and topics. Hopefully, I will learn about news and events from my kids and vice versa.LINDSAY, 32, NYAs I always tell my child, "If you are old enough to ask about something then you are old enough to know." I would explain to my child everything I possibly can about world events, or local news.ROBERT, 24, MIThe mercurial nature of media has some parents putting heavy restrictions on what they allow their children to do online in order to retain ...

Global Art & Design Trends

... Art/design trends popping up around the world.Whether or not they consider themselves artists, art is a significant category of popular culture to young people: 80% of global youth say that art/design is important to their life. It is important to even more young people in Indonesia (93%), Turkey (90%), and Nigeria (90%). This appreciation for art is appearing in new ways, evolving outside of traditional museums to increasingly include Instagram museums, coffee cups, city streets, and even ...

Z Marketing Tips

... . Having grown up online, they’ve always had an outlet to express themselves and infinite inspiration from friends and strangers alike. Their digital lives have also challenged them to be the most artistic, clever, and imaginative version of themselves in order to stand out in the real-time stream. Marketers need to recognize that creativity is a badge of honor for this generation; help Zs unleash it by asking them to contribute ideas and designs. They also want brands to help them find new ways to be ...

Dream Team

... participants through apps or social media campaigns. Adjacently, when brands advertise within the sports industry, they can appeal to the fantasy league participant instead of focusing solely on the diehard fan cheering from the sidelines. The fantasy sports space is populated with young adults and has plenty of room for growth and creativity in terms of brands and advertising.ACTION ITEMSMany participants in fantasy sports appreciate the social side. Host a fantasy draft event, connect consumers via ...

Gender Flipping

... had been written by or for women. Within 24 hours, hundreds replied via the hashtag “#coverflip.” The results revealed a drastic difference in artistic treatments of titles meant for men as opposed to those meant for women. MOD CAROUSEL’S “BLURRED LINES”Robin Thicke’s uncensored video for “Blurred Lines” ignited a firestorm online, where commenters called it everything from misogynistic to “rapey.” Mod Carousel, a male burlesque group from Seattle, created their own flipped version of the video in ...

Soundscape

... communicate with pictures over words. This progression to visuals—which also includes emojis and digital stickers—allows individuals to put more expression into their digital conversations and to articulate themselves more succinctly. Now, audio is emerging as the next iteration of young people’s online interactions, enabling them to incorporate emotion through their own voice or prerecorded sound bites, as well as offering new ways to efficiently send messages and capture moments in time. I often use ...

Social By Design

... app and expanded servers. Peer-to-peer car-sharing service Getaround allows drivers to rent cars from private owners starting at an affordable $5 per hour. The San Francisco-based company provides an attractive alternative for carless urbanites who need a vehicle for a short stint, but one too long to warrant the cost of an Uber or Lyft, while also allowing car owners to earn extra income.General Motors is making its foray into the car-sharing space with a new service targeting ...

Purposeful Pop

... is featured on t-shirts and jewelry, made mostly by independent designers, which many young Dalits are wearing proudly. Bulletin What started as a side project between two friends has transformed (over multiple iterations) into a type of “WeWork of retail” run by a pair of female entrepreneurs. Bulletin’s storefronts in NYC rent physical retail space to online companies, selling products with a purpose from female-led brands, including apparel and accessories making statements on causes and ...

The 3Rs

... who wanted to contribute to a charity or cause were content to send off a check to a large non-profit, like the Red Cross or Greenpeace. They didn’t know exactly how those funds would be spent, or what the end result of their donation might be, and they didn’t receive any reward for their contribution apart from a gratified conscience (and potential tax deduction). But the charity landscape has since changed completely—and for the better. The new 3Rs model not only incentivizes good and charitable ...