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Macrotrends

POPscape

... % of respondents report that subcultures aren’t as prominent as they once were. With access to innumerable cultural trends and hobbies, they are less willing to invest so much of their identity into just one, instead preferring to experiment and dabble in many. Pockets of popularity are especially evident on YouTube, where small, involved communities of online video engagers can have an enormous impact. The below data from Tubular Labs was collected from February 6, 2014 to May 7, 2014. Even the ...

Modern Love

... gaming platforms, online forums, and social networks. Still, those who seek to meet potential partners offline (see Pairing Off) find much appeal in naturally connecting with someone in a place they both care about, such as a gym, café, concert, or movie screening, which can also provide a solid basis for their relationship. Relationship Markers Introducing one’s partner to family is the event that most global youth (62%) agree serves as the moment when a relationship becomes official. Despite the ...

Bot or Not

... people feel like they’re not interacting with a computer program. Companies should also avoid scripted language that feels forced and condescending, or worse, fakes empathy. Unless customer service can credibly mimic a sophisticated human, such speedy technology should be approached with caution, as bad customer service can leave a worse impression than than slower, old-fashioned service. As it stands, young consumers have not been fully conditioned to expect great customer service online, and ...

Mom Focus

... .)EMPLOYMENTWorking moms (total): 70% Work part-time: 30%Work full-time: 40%Non-working moms: 30% MARITAL STATUSMarried: 62%Not married: 38%NUMBER OF CHILDREN UNDER 18 IN HOUSEHOLDOne: 37% Two: 37%Three: 17%Four or more: 9%We also utilized our Cassandra Speaks online community for the qualitative research used in this report. The research was conducted among a panel of Gen X and Gen Y moms between the ages of 18 and 45. These mom panels were active from May to August 2011.In the report, Gen Y (18-30 years old ...

Variety Show

... although youth want to see more racial and ethnic diversity, they also want entertainment that accurately reflects society. Diversity not only provides a more realistic representation of what people in the United States are truly experiencing, it's also translating into the ratings. According to the 2015 Hollywood Diversity Report, produced by the Bunche Center for African-American Studies at the University of California, Los Angeles, films with relatively diverse casts took in the highest median ...

(Gender) Role Playing

... | Willing to settle for a partner they don't love | Expectant of their partner to be a provider | Willing to be a stay-at-home parent | Focused on getting married | Focused on having children MEN TODAYYoung people believe men have higher expectations of their partners when it comes to romance, with nearly half saying men of their generation expect more from their partner than men in previous generations. Youth believe men are also now more willing to fill gender roles that were previously ...

Try Before You Buy

... adopting virtual and physical home try-on models. Companies are enabling individuals to upload photos, use webcams, or create avatars from their measurements to have products placed on a digital version of themselves. These technologies lower the risk of buying clothing, accessories, and cosmetics online by virtually replicating the act of trying on items in a brick-and-mortar store—with the added convenience of 24/7 availability. Virtual try-ons also allow shoppers to share photos with friends to ...

Defining Generations

... on six external factors: pop culture, parenting styles, shifting social norms, game changing events, socioeconomic conditions, and tech advancements. The confluence of these factors, experienced during the crucible of young adulthood, impact a generation’s core values, and thus, their behaviors now and in the future. The following eight wheels are Defining Generations, which will help your brand fully grasp consumers across cohorts. The wheels depict the unique external circumstances that Baby ...

Some Other Time

... illogical pressure to be always at the beck and call of their friends, families, and employers. In fact, they have come to feel that to expect an immediate response from friends—as well as sending additional texts asking why one isn’t responding—is rude as it places too much demand on others. They’re sensitive having been on the other end of such an experience themselves. Youth today recognize a need to check out occasionally from the constant lure of their phones, social media, and even ...

To Your Heart's Content

... trend is also borne out in the increasing popularity of ambient videos. Videos of rainstorms, waves, and running water combine auditory and visual elements to generate relaxing background noise (and there are even relaxation videos geared toward dogs. Similarly, classical music is experiencing a resurgence, as modern youth seek out calming music to listen to while studying or working. Streaming fireplaces—complete with the flicker of flames and crackle of logs—have also taken off in ...