Leagues Of Their Own Mar 21, 2017 play eSports sports ... the previous 28 days than those who skateboarded or wrestled. It’s of note that parkour, although a physical sport, has been largely spurred by the digital realm as participants leverage the online community to learn new moves and showcase their talents.WHAT'S NICHE IS NEXTAll told, young generations don’t necessarily feel that it’s sports with the most established following, top viewership, or biggest name athletes that are the most relevant and engaging today (see MicroPop ...
Flair and Balanced Mar 03, 2016 media & entertainment causes and issues politics social media ... Youth are staying informed through social media and up-and-coming news sites that expose them to broad points of view, helping them cultivate more well-rounded opinions. Contrary to the idea that social media fosters a “filter bubble” that limits people’s exposure to ideas that are dissimilar from their own, it may actually be helping youth broaden their horizons. A wider range of viewpoints has entered their feeds of late thanks to changes in social media settings that encourage ...
Seize The Day Dec 14, 2017 alcohol health & wellness social life nightlife ... Young people are shifting their focus away from nightlife and toward daytime socializing, creating new opportunities for brands.Rather than waiting for the sun to go down to socialize, Gens Y and Z are focusing their efforts on the day. They aren’t as drawn to the late nights that dominated the weekends of preceding generations; along with a decline in the bar and club scene and a rise in sober socializing (see UnWasted Time), they put a focus on productivity, want to create more genuine ...
The Young & The Restless Jun 18, 2017 education gen z health & wellness school ... Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.Getting sufficient sleep is particularly problematic for Gen Zs, as they’re growing up with a multitude of distractions online and off, and they have constant stresses on their minds, many of which didn’t affect past generations of youth. Along with typical concerns of adolescence, such as popularity, discovering one’s self, and ...
Relationship Goals Nov 29, 2015 relationships dating love marriage same-sex sex ... The open-minded, progressive outlook of today’s youth has provided them with a more nuanced view of what an aspirational romantic relationship can look like. Among previous generations of young adults, there tended to be a norm for romantic relationships: people dated to find someone to marry and with whom to have kids, and were exclusive with one partner. As they sought to follow the traditional life path, they generally were on the same page as potential partners about these relationship ...
Fanning Out Mar 27, 2017 ... others are finding it difficult to watch in person given the high cost of tickets and concessions. Watching online, where they can simultaneously view the game, chat with friends, and follow commentary, lets them feel like they’re still part of a communal experience, something group-oriented youth crave. A good aspect of the sports audience experience today is that it’s becoming a lot easier to watch from home and from your smartphone.BRYAN, 28, NYFor older generations, the idea of finding ...
Dream Team Mar 19, 2017 gaming play sports ... Fantasy sports are a relatively untapped arena for brands to connect with fans around their passion for sports and desire for active engagement.FanDuel and DraftKings have taken over the realm of daily fantasy sports in the U.S. and have expanded to the UK, and the pastime has permeated other aspects of culture. There has been a proliferation of blogs and podcasts around fantasy sports in recent years, and the comedic TV show The League ran for seven seasons on a plot based around a friend ...
Soundscape Dec 15, 2014 communication social life apps mobile voice ... Audio is becoming an important communication tool that complements young people's reliance on visuals. Digital communication has shifted drastically over the past few decades. The phone call has largely been replaced by the written word (texts, IMs, and social media posts). More recently, young consumers have given rise to images as a legitimate and universally understood form of correspondence; as we discovered in our recent Global report, nearly 40% of 18- to 34-year-olds prefer to ...
Marketing Tips For Engaging Modern Parents Jun 20, 2016 family marketing parenting children dads moms ... anxiety and pressure that parents experience with light-hearted and funny messaging. Provide relatable experiences that allow parents to laugh at themselves and reflect upon the challenges of modern parenthood. T-MobileThe ad “Paparazzi Parents” uses a comical tone in showing moms and dads snapping non-stop pictures of their kids and posting them online. The spot highlights the cellphone carrier’s expanded coverage, making it easier for parents to post regularly and Parent Out Loud. However, T-Mobile ...
Social By Design Mar 08, 2016 design collaborative consumption coworking spaces politics NOwners ... bartering. Even though these companies are actually capitalist, they promote socialist principles by making people more comfortable with sharing with strangers, a concept that would have felt foreign in the past. Young people have long felt at ease sharing files and content online, and now their comfort with sharing physical items is catching up with that of digital sharing. Many of the apps upon which such services are founded require a critical mass in order to be effective. The more people ...