The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... ensuring online privacy.” Easily finding a private corner of the web has become somewhat of a rarity, between apps that require a Facebook login and search engines that track users’ activity. In fact, 54% of 14- to 34-year-olds surveyed agree that “privacy is hard to attain online.” So elusive has privacy become that some are contending that it is “the new luxury.” Reporter Julia Agwin, who also authored the book Dragnet Nation: A Quest for Privacy, Security, and Freedom in a World of Relentless ...
On/Off Mar 07, 2014 marketing retail customer service e-commerce shopping On/Off ... Young consumers expect retailers to implement a wholly integrated view of their marketing, services, and access points.Generations Y and Z, having grown up with a mouse—and now, a touchscreen—in hand, do not view their online activities as distinct from their offline experiences. As explored in our WWW macro trend (Cassandra Report, Fall/Winter 2012), their mindset is such that online and offline endeavors are of equal merit. Hence, they’ve come to expect brands and companies to deliver ...
Beacons Mar 12, 2014 retail technology brick-and-mortar local mobile ... them find landmarks, stores, and concessions within the stadium space.Learn and respond to their browsing behaviorIBM’s Presence Zones beacon technology learns from shoppers’ in-store behaviors to deliver an enhanced and customized experience. Video: Learn about how presence zones work.Serve up content to enhance their experienceMLB’s At the Ballpark app not only provides practical info, but also delivers historical content at stadium landmarks to entertain and inform fans. Save them timePhilips ...
Well Rounded May 29, 2015 health & wellness fitness nutrition spirituality Presence of Mind ... but also that of mental acumen and spiritual curiosity. Indeed, they are aware that each component fuels the other two, with the possession of all three becoming requisite in the pursuit of happiness for this generation. As they are starting to see the negative repercussions of their ‘always-on’ lives, in terms of stress and their ability to be present, balance and transcendental fulfillment are emerging as key priorities. Whereas previous generations thought about wellness primarily through the ...
Consumed Global Mar 19, 2014 global luxury retail e-commerce sharing economy shopping ... Retail and shopping trends from around the worldCouriers in Russia Serve As Sales Associates & Stylists Russia’s vast size makes it a challenging place to deliver packages. On top of this, the country’s postal service is considered extremely unreliable, creating a high barrier for entry into the e-commerce space. To overcome these obstacles, numerous online retailers in Russia, including Lamoda.ru, Ozon.ru, and Wildberries.ru, are employing couriers who are also trained as sales associates ...
The Fail Mar 05, 2015 gen z parenting play sports ... demoralizing to see those words, but he explained that his generation “sees failure as a chance to start over” with a clean slate. In this sense, getting it wrong also serves as a form of constructive feedback, which Zs can’t get enough of (see Feedback Loop). Zs’ cavalier attitude toward failure will have a strong impact on their futures. So far, having yet to fully take their place in a grown-up world, most haven’t experienced failure on a grand scale. But Zs are no more expecting to sail through their ...
GPS (Global Positioning Success) Sep 18, 2014 global marketing ... explored the universal theme of love. Using facial recognition technology that can detect the shape of a user’s lips through their webcam, Google created an online experience that allowed people to send digital love letters, sealed with virtual replications of their unique kiss. Location data was also incorporated, enabling participants to view their messages’ journeys in 3D, complete with local landmarks and StreetView images. - 4. FOSTER ONE-TO-ONE CONNECTIONS - Ys have never known a time in which ...
Global Culture Marketing Tips Jun 25, 2018 ... to mark the release of the new line, and simultaneously brighten up the city. Subway stations were fashioned with Instagrammable artwork and limited-edition branded metro cards. Tiffany & Co. also built a new branded café at its flagship store, which helped boost hype around the brand. The marketing tactics paid off when the jeweler’s same-store sales beat expectations by rising 7% in the first quarter of 2018.Valentino’s Candy Stud Factory To mark the launch of its limited-edition ...
Global Betterment Trends Mar 12, 2018 education global health & wellness mindfulness school ... , and beard balms have all rapidly become available; this is a major shift from just a decade ago when men resorted to using women’s products since there wasn’t much available to them on the market. Sales of men’s face creams have doubled in the past decade, and use of face-cleansing products has jumped 60 times between 2009 and 2016, according to Nielsen. We’ve also seen an increased demand for men’s grooming products in the U.S. and UK, but for different reasons outside of career growth (see ...
Consumed Innovations Mar 20, 2014 retail technology apps branding mobile ... other location-based methods. Video: See how Guatemalan shoe brand Meat Pack used geoconquesting to challenge and reward shoppers. - PANORAMIC SHOPPING - Brands from Target to Barneys have experimented with shoppable video, but few have found a way to make shoppable “stills” feel as new or engaging. In honor of New York Fashion Week, Sass & Bide built an interactive digital shopping experience that’s arguably even more engaging than video content. The digital feature, called FREETOWN, is a navigable ...
