WORLD CUP 2023 Dec 06, 2022 ... Global brand activations you can’t missDespite the many controversies surrounding the FIFA World Cup in Qatar, brands have not shied away from getting in on the action (and considering the record-breaking viewership, it’s not hard to guess why). Ahead, three ways brands are engaging football fans during the globally beloved tournament. - MCDONALD’S - McDonald’s launched its World Cup campaign in more than 75 of its markets, marking the brand’s largest global campaign to date. A number of ...
COLOR(S) OF THE YEAR Dec 05, 2022 ... track called, fittingly, “Raspberry Blush.” - REDEND POINT - Opting for something a bit more subdued, Sherwin-Williams' global color forecast team chose “Redend Point SW 9081” as its 2023 Color for the Year. The warm blush-beige was described by Sue Wadden, Sherwin-Williams’s director of color marketing, as “not too light or too dark, not too moody or too sweet.” Wadden noted that warmth and empathy were two central themes for Sherwin-Williams in the coming year, and described Redend Point SW 9081 ...
GEN Z MEDIA Nov 07, 2022 ... media platforms by and for Gen Z. - GEN-ZINE - What started as a global, grassroots print-only publication in 2018 has since grown into a multi-media community. The magazine’s demographic is, as the name suggests, Gen Z. More specifically, though, their target audience is high school and university students who are passionate about social activism. The works Gen-Zine publishes runs the gamut from service articles to op-eds to personal essays. With a goal of showcasing Gen Z voices that the ...
