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WILD LIFE

... Young people protecting the planetIn honor of World Turtle Day on May 23rd, today we are celebrating young peoples’ efforts towards wildlife conservation. As champions of environmental activism, today’s youth are standing up to help at home, and abroad. Cassandra discovered that nearly 1 in 5 U.S. Trendsetters report that their next trip will be to volunteer, demonstrating just how important it is for Gen Z and Millennials to make a difference–not just for today, but for tomorrow. Theresia, a ...

THE GAMING BUSINESS

... A look at the esports playing fieldEsports is set to grow into a $1.62 billion industry by 2024. At Cassandra, our data shows being a Gamer is a top self-identifier for both Gen Z and Millennials, with 3 in 4 Gen Z noting a rise in “cool factor” for gaming overall. So today, we're turning our headsets on and loading our favorite skins as we enter the expanding esports community. To learn more about gaming, keep an eye out for Leveling Up, Cassandra’s latest report releasing Thursday, available ...