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Macrotrends

Pro Parodies

... Young people are embracing parody as a favorite way to celebrate their favorite celebrities and entertainment titles. Since antiquity, parody has applied as a means for mocking any and all content considered stale, obvious, overused, or just plain bad. But today, nearly everything is subject to parody’s characteristic mimicry—including the people and properties that parodists most admire. Young individuals are taking to the web in droves to parody, and consume parodies of, their favorite movies ...

Pro-LGBT

... characters are more present, and less often stereotypically portrayed, than ever before. Even the traditionally homophobic realm of professional sports has made recent strides in terms of its acceptance of gay players; athletes such as Brittney Griner, Jason Collins, and Robbie Rogers have all received ample support from fellow players and fans after publicly coming out. For brands, taking a stance on LGBT rights is more important now than ever, and not just in terms of appealing to young consumers ...

Alternative Education

... this backdrop, there is a new opportunity for brands to pivot from supporting a cause to education about an issue. While this difference may be subtle, it provides a way for brands to remain involved in the causes and issues modern youth care about without adding to polarization by “picking a side.” Brands have an opportunity to set themselves apart by helping consumers educate themselves about causes and issues. The educational information brands provide can foster meaningful conversations, which ...

Home & Away Work & Commuting Trends

... with them as they visit places around the world, but they're also adjusting their behaviors on their "home turf" when it comes to getting to and from the office. Young adults are utilizing services like ride share subscriptions that are making their commute more efficient and less expensive. Even though travel and commuting may not seem like on-the-job tasks, young employees see such as ways to streamline their work, whether it’s by combining it with their desire to travel or making their route ...

BMS Takeaways

... organization.See how WWF challenges people to outrun tigers for a cause. - CREATE SPACES THAT IMPROVE THEIR MENTAL STATE - Having a cluttered environment, either physically or digitally, can detract from one’s wellness. Brands should consider this when thinking of how they present themselves online and off, and also should ensure that they’re enhancing consumers’ lives, rather than overwhelming them. Make sure your storefront and/or web experience is easy to navigate and doesn’t add more chaos to consumers ...

Shop Class

... otherwise restrict their shopping to the online realm. West Elm hosts project-based DIY workshops at stores across the country, where attendees can learn from bloggers and experts who fit the brand’s modern domestic vibe. Classes have included introductions to artisan skills, like weaving, soap making, and cookie decorating, and though most do have an admission fee, costs are fairly nominal in comparison to those of more formal schools. The West Elm Market store in Brooklyn’s Dumbo neighborhood even ...

On The (Im)pulse

... is lessening the chance that they’ll make purchases, impulse or otherwise, in other areas of their lives. Numerous cultural factors are contributing to Ys' tendency to book travel impulsively. In particular, they have more flexible lifestyles than their predecessors, and therefore, there's less holding them back from booking a trip in a sudden moment. They're less likely to have a family of their own or a mortgage to pay than did past generations at their age, so they can spontaneously decide to ...

Brand We

... superior longevity, which is making them increasingly mindful about the romantic relationships to which they commit. Now, marriage is typically a joint decision made as a couple over the course of its relationship rather than the man surprising the woman with a velvet box. (Though, in some nations, like China and India, receiving the blessing or arrangement from family is still expected.) While an official proposal is still standard, and there may be an element of surprise in the moment, the steps ...

Life Resume

... do and see as much as they can, Ys have transformed the traditional bucket list from a golden-years endeavor to a perpetual state of mind.With new life paths come new life rewards. More than money or professional acclaim, Ys look forward to “earning” captivating memories and stockpiling stories. They enjoy the sense of self-satisfaction wrought by blazing their own trails. This shift has huge implications for marketers, who can help Ys identify their personal mission statements, develop their ...

Culture First, Country Second

... America and South Africa. Young consumers are adopting a "Culture First, Country Second" mindset, in which content that resonates with an individual surpasses international borders, from cultural nuances to language divides. As global youth see it, their geographic location shouldn't determine the content they pay attention to or care most about; they're even embracing content from countries they don't have a previous connection to. With this tendency, they're becoming country-blind, investing their ...