Social By Design Mar 08, 2016 design collaborative consumption coworking spaces politics NOwners ... good way to balance out monopolies of larger companies.Liam, 27, UKShifts in the purchasing predilections of Generations Y and Z may also be influencing socialism’s rising star power. As Cassandra highlighted in 2014, the fast growth of the sharing economy is creating a generation of NOwners: young people who prize access over ownership. The Ubers and Airbnbs of the world have gained steady traction with youth since then, familiarizing them with ownership alternatives like sharing, renting, and ...
Creating For The Creators Dec 13, 2016 media & entertainment interactive ProPlay ... Entertainment companies and brands must reconsider their offerings because youth are adding their own creative lens to content and becoming competitive entertainers in their own right.Gens Y and Z are creators by nature, and they not only view modern media as a place for professional storytelling but also see content as building materials to tell their own tales. During Gen Y’s formative years, sampling content went from being a cause for a court case to being commonplace in the ...
Transgender Activists Mar 17, 2015 gen z gender activism civil rights LGBT transgender ... storylines about trans characters on Glee and The Fosters. Accurate and honest portrayals of transgender individuals are rapidly becoming more prevalent—numerous upcoming movies and TV shows are centered on their experiences (see examples below) and there has been recent growth in children’s books with transgender themes. Meanwhile, discussions of gender nonconformity have increasingly infiltrated the media: Angelina Jolie and Brad Pitt’s daughter Shiloh recently decided to be called John; Obama became ...
Digital Etiquette Dec 17, 2013 communication marketing social media Emotional Intelligence ... kinds of misunderstandings that may annoy or anger users on both sides of a conversation.In response, young individuals have developed a comprehensive new etiquette of rules and tactics for communicating more effectively and respectfully over digital media. Marketers, too, must learn and adhere to the new rules of Digital Etiquette to avoid overstepping these evolving parameters of online politesse.As recently as a decade ago, when a majority of conversations still took place face-to-face ...
Well Intentioned Jun 03, 2015 food & beverage health & wellness fitness nutrition self-esteem ... we eat but has quickly turned into a fear mongering campaign leveraging consumers’ newfound passion for wellness in a potentially harmful, uninformed manner. As wellness becomes increasingly integrated into Ys’ lives, they aren’t thinking about scaling back but pushing it further; yet, they don’t always understand the consequences of their actions. Young people are also taking exercising to an extreme, fueled by new avenues to unique fitness experiences and their extensive access to personal data ...
The Cassandra 2023 OutLOOK Dec 15, 2022 community gen z social media ... The Top Trends Defining Youth Culture in 2023Welcome to Cassandra's 2023 Outlook. We recommend viewing the following slideshows in full screen mode.THE STRUGGLE IS REALYes, the struggle is real, and in 2023 Gen Z will focus on being ok with that.THE GREAT HUMBLING OF GENIUS BILLIONAIRESSimply put, “let them eat cake” doesn’t align with Gen Zs values and we will see a great humbling of billionaires.GEN Z DOUBLE DOWN ON THEIR POLITICAL POWERIn 2023, you won't catch Gen Zs resting on their ...
Flair and Balanced Mar 03, 2016 media & entertainment causes and issues politics social media ... know online. Having more diverse social networks means that, simply by passively scanning their feeds, today’s youth are being exposed to an increasingly vast range of opinions that help them become more informed, well-rounded citizens.I try to avoid biased news sources as best as I can. I utilize the CNN app and occasionally watch the nightly news on ABC/NBC. I avoid biased sources such as FOX news and MSNBC. I also use social media pretty heavily. Maggie, 22, TXThough the act of ...
Global Music Trends Jun 03, 2018 ... collaborating on VR audio experiences, putting themselves on consumers' radar in a format young people are seeking out, which is particularly important as young consumers want brands in any industry to offer an entertainment component. Khalid + Sony Debuted at its SXSW 2018 activation, Sony produced a virtual reality experience for Khalid’s music video for “Young, Dumb and Broke.” The experience, which was also available at the immersive Sony Square NYC store, puts participants in the passenger ...
Gender Trends Sep 08, 2013 ... , small, independent men’s stores—thus creating an unofficial men’s district. Madison Avenue may have “men’s mile,” but this downtown destination offers a quieter and more niche shopping experience. Luxury men’s retailer Carson Street Clothiers opened in March and has quickly become one of the city’s essential men’s shops, selling fine apparel and accessories and serving up free beer. Nearby, online-only retailer Bonobos runs a Guideshop where men can receive personal assistance, try on the brand’s ...
Dream Team Mar 19, 2017 gaming play sports ... entry point to get involved and learn about the game, as well as improve one’s ability to join the conversation around sports in the workplace or at school, which is a reason why 26% of U.S. participants enjoy fantasy sports. For more experienced fans, participating in a league helps them continue to grow their expertise and gives them a constructive outlet to utilize the sports data widely available today (see Numbers Game). As one 34-year-old young woman told us in a focus group, “It heightens my ...