Variety Show Dec 06, 2016 global media & entertainment Fempowerment ... %, respectively); for creators, this means that embracing diversity is not just appealing to minorities but to the general population, which has grown up appreciating a vast range of cultures.I would love to see more diversity in entertainment. I feel as though media is still black and white, there are no in between factors that represent the reality of not only this nation but also the world. MARIO, 25, NYCompanies have seen this demographic and cultural shift coming, and many have responded ...
Global Social Trends Dec 06, 2017 social life friends nightlife social media ... A snapshot of the cultural trends impacting global youth's social lives - GERMANY: JOIN THE CLUB - In a world in which social media is making us less social (see Anti-Social Media), Germany is maintaining a strong focus on face-to-face socializing through Vereine: clubs dedicated to sports and other cultural activities for almost every possible interest. Vereine are highly organized and rules based, a sort of mini democracy that allow members to enhance their social lives in a ...
School Of (Work)Life Sep 23, 2017 career education social life college company culture friends ... some altogether, the role that work serves in their lives is changing to become more personal than merely professional. They have an extended period of time in their twenties and thirties to have a vibrant social scene like that of a university and feel the workplace is a natural extension for such. Meanwhile, given that Ys are constantly looking for ways to form new friendships, and they rely on friends to help them navigate adulthood (see Friends With Benefits), it’s fitting that they have ...
Millennials’ Vision Boards Mar 13, 2018 career food & beverage gen y health & wellness social life spending travel diet fitness mindfulness ... An ethnography taking a look at how Millennials foresee their futures by mapping out a vision board.To get a comprehensive picture of how youth envision their self-improvement efforts panning out, we asked five Gen Ys in the U.S. and five in the UK to compose a vision board for 2018, depicting what they’re doing for self-betterment. Participants used images, quotes, and written explanation to share their personal goals for the year and help provide inspiration. The vision boards displayed many ...
15 Minutes Of Fandom Jun 20, 2018 ... considered popular, as we uncovered in our exploration of Micro-Pop (see Popscape). We’ve seen young people steadily push back from the perception that if something is popular they must follow it. Not knowing about popular culture used to mean being left out of the cultural conversation and opening one’s self up to criticism for not being aware, much less for not being a fan. However, today just one in five global youth feel guilty if they don’t engage with or follow popular culture that other people are ...
Race To Zero Sep 22, 2018 ... Young people are seeking ways to reduce waste, inefficient time, and unknowns about the world, and are looking to brands to innovate in these areas to get closer to zero obstacles. In an era of innovation that is always evolving and gaining speed, the journey can be more important than the destination, but that doesn’t mean there isn’t one in mind; the end goal that young consumers see for innovation today puts it in a Race To Zero. Zero is the ultimate destination for modern youth in ...
Marketing Tips Dec 05, 2017 marketing branding experiential virtual reality ... large a solo activity that took time away from socializing with others. Young people today, particularly Zs, have a more positive, less stigmatized attitude towards gaming (see Gaming The System). They see it as a forum for bonding with friends, and brands can further this positive perception by reinforcing gaming’s ability to bring people together through advertising and activations. Call of Duty For its latest iteration of Call of Duty, Activision created a series of ads that encouraged people to ...
Parenting In Partnership Jun 18, 2016 family parenting children friends ... them when they need to know how to ask for a promotion at work or find a new apartment; they see parenting help and advice as no different. They also see friends as useful filters for the fire hose of parenting information available to them (see The Parent Trap), helping them determine what advice and tactics they should try and what they should ignore.In addition, parenting has changed significantly from when Ys were being raised by their Boomer parents, making their family members less able ...
Home & Away Entertainment Trends Dec 06, 2018 ... communities as past generations. In the past, people knew and trusted their neighbors for safety and a sense of community; however, today’s communities are more fragmented, as youth are curating their own communities based on criteria other than direct proximity (see Welcome To The Club). This has led to the dissolution of community that’s causing today’s youth to not know their neighbors. This dissolved sense of community in one's neighborhood has given rise to a new genre of TV shows about people not ...
Break It UP Dec 07, 2015 relationships dating divorce ... Calling it quits in a serious relationship is always difficult, but young people are starting to see it less as an ending and more as a beginning. Deciding to separate from a partner is never easy, but, for the most part, young people around the world are putting a new spin on breakups. From conscious uncoupling to divorce selfies, most don’t see the end of serious relationships as a failure and are instead looking back fondly on the time they spent with their significant others and taking ...
