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Macrotrends

Home & Away Entertainment Trends

... communities as past generations. In the past, people knew and trusted their neighbors for safety and a sense of community; however, today’s communities are more fragmented, as youth are curating their own communities based on criteria other than direct proximity (see Welcome To The Club). This has led to the dissolution of community that’s causing today’s youth to not know their neighbors. This dissolved sense of community in one's neighborhood has given rise to a new genre of TV shows about people not ...

Dress To Thrill

... naturally, the theme itself can be the central element of the event (see examples). Young consumer’s preference for Community > Commerce gave rise to seeking a sense of connectedness when shopping in stores, and this concept can be applied to all branded events; providing a theme for a branded event gives youth an automatic bonding point, not only to other attendees but to the brand as well. Young consumers are also looking for ways to make their mark on the brands, products, and entertainment that ...

Home & Away Work & Commuting Trends

... Young people are improving their work lives by combining their jobs with their passion for travel and streamlining their commutes.Work is an indispensable part of young people’s lives, and they’re finding ways to mold it to fit their lifestyle (see the Self Made Report). One way they’re doing so is by integrating their passion for travel into their job by seeking out programs that help young employees explore places while completing their work remotely. Not only are they bringing their work ...

Culture First, Country Second

... any country, from fashion, to music, to art/design, should be available for anyone to appreciate and incorporate into their cultural diet, as well as build on it. With this "open source" outlook, they want culture to be shared so that everyone can help it grow and evolve. For instance, young people don't see it as "Chinese music," but rather "music from China," so they don't see a problem in wanting to embrace it and incorporate it into their daily lives. Consider the current Korean wave of ...

Numbers Game

... Numbers Game is also gaining momentum because it taps a larger cultural obsession with personal data. In an extension of the quantified self movement, a new consumer category has been burgeoning to satiate this desire for measurable metrics. From wearable health trackers to “smart” apparel and sports gear, young consumers are hungry for goods and services that let them track their physical and mental performance, as it fuels their quest for self-improvement and optimization (see Health Hackers). To ...

Re-New

... opting to rewatch these shows. They see it as having cultural acclaim because it holds up today and is still considered cool. In many instances, Zs know in advance the general plot, details about the characters, or even the conclusion, but they want to experience the story firsthand, giving such content new life for a new generation.WHAT'S OLD IS NEWYoung people’s desire for the familiar in entertainment has also given significant rise to reboots and reinterpretations of previously ...

Self Made Global Trends

... company for life may not yield the same increase in pay that jumping around may have, but they don’t care so long as they are able to find time to do things they like. Over the next few decades as Japan’s Ys take over the workforce, they could see growth within their leisure class and in personal wellbeing. - MEXICO: GENERATION INVISIBLE - Children and young adults who have returned to Mexico because of deportation or lack of opportunity in the United States are making up a generation of “Invisible ...

The Customer Isn't Always Right

... . Many brands have come to pride themselves on their ability to respond to customers in real time, addressing any issue that has surfaced. By publicly showing how they care for their customers, they often see a positive bump in brand perception and loyalty. However, as customers have felt more empowered to make demands of brands, their requests can stray to the absurd and even the offensive. Rather than succumb to undue pressure, brands are beginning to understand they can refuse to comply with ...

Work In Progress

... their relatively short existence so far, they have learned that things are constantly evolving, growing, and improving. Born of realist Xer parents, Zs are practical problem-solvers, and with technology at their fingertips, they see themselves as empowered agents of change. Whereas their Y predecessors dream of change but often lack the follow-through to make it happen, Zs are driven by the satisfaction they derive from working to make a difference. They turn this same passion for improvement inward ...

Inside Out

... other race as distinctly. Regardless of their own race or ethnicity, youth are just more inclusive of others, whether they simply don’t see their differences (as was the adorable case of the matching haircuts for young boys in Kentucky) or because they fundamentally believe in equality for all. Although the oldest Zs have just begun to enter adulthood, interracial marriage is also increasing, as more Americans than ever before are marrying someone of a different race. Diverse relationships ...