Marketing Tips Sep 16, 2015 marketing ... brand posted images of celebrity spokesmodels in their 20s, 30s, and 40s on social media, along with their age and the words “years young.” The caption “beauty is not about hiding your age, it’s about embracing it” echoes the inspiring visuals.Froot Loops created a spot titled “Bring Back the Awesome” that shows parents waiting for their kids to fall asleep before they dig into bowls of the sugary cereal and play video games. Although these behaviors are typically considered childish, Ys see no ...
Home & Away Work & Commuting Trends Dec 04, 2018 ... Young people are improving their work lives by combining their jobs with their passion for travel and streamlining their commutes.Work is an indispensable part of young people’s lives, and they’re finding ways to mold it to fit their lifestyle (see the Self Made Report). One way they’re doing so is by integrating their passion for travel into their job by seeking out programs that help young employees explore places while completing their work remotely. Not only are they bringing their work ...
Dress To Thrill Dec 07, 2017 fashion & beauty social life clothing nightlife ... naturally, the theme itself can be the central element of the event (see examples). Young consumer’s preference for Community > Commerce gave rise to seeking a sense of connectedness when shopping in stores, and this concept can be applied to all branded events; providing a theme for a branded event gives youth an automatic bonding point, not only to other attendees but to the brand as well. Young consumers are also looking for ways to make their mark on the brands, products, and entertainment that ...
Culture First, Country Second Jun 26, 2018 ... any country, from fashion, to music, to art/design, should be available for anyone to appreciate and incorporate into their cultural diet, as well as build on it. With this "open source" outlook, they want culture to be shared so that everyone can help it grow and evolve. For instance, young people don't see it as "Chinese music," but rather "music from China," so they don't see a problem in wanting to embrace it and incorporate it into their daily lives. Consider the current Korean wave of ...
Numbers Game Mar 20, 2017 technology quantified self sports ... Numbers Game is also gaining momentum because it taps a larger cultural obsession with personal data. In an extension of the quantified self movement, a new consumer category has been burgeoning to satiate this desire for measurable metrics. From wearable health trackers to “smart” apparel and sports gear, young consumers are hungry for goods and services that let them track their physical and mental performance, as it fuels their quest for self-improvement and optimization (see Health Hackers). To ...
Re-New Dec 05, 2016 media & entertainment movies streaming TV ... opting to rewatch these shows. They see it as having cultural acclaim because it holds up today and is still considered cool. In many instances, Zs know in advance the general plot, details about the characters, or even the conclusion, but they want to experience the story firsthand, giving such content new life for a new generation.WHAT'S OLD IS NEWYoung people’s desire for the familiar in entertainment has also given significant rise to reboots and reinterpretations of previously ...
Self Made Global Trends Sep 10, 2017 career home money coworking spaces finance ... company for life may not yield the same increase in pay that jumping around may have, but they don’t care so long as they are able to find time to do things they like. Over the next few decades as Japan’s Ys take over the workforce, they could see growth within their leisure class and in personal wellbeing. - MEXICO: GENERATION INVISIBLE - Children and young adults who have returned to Mexico because of deportation or lack of opportunity in the United States are making up a generation of “Invisible ...
The Customer Isn't Always Right Sep 15, 2016 retail civil rights customer service shopping ... . Many brands have come to pride themselves on their ability to respond to customers in real time, addressing any issue that has surfaced. By publicly showing how they care for their customers, they often see a positive bump in brand perception and loyalty. However, as customers have felt more empowered to make demands of brands, their requests can stray to the absurd and even the offensive. Rather than succumb to undue pressure, brands are beginning to understand they can refuse to comply with ...
Inside Out Jun 21, 2017 gen z blended equality religion spirituality ... other race as distinctly. Regardless of their own race or ethnicity, youth are just more inclusive of others, whether they simply don’t see their differences (as was the adorable case of the matching haircuts for young boys in Kentucky) or because they fundamentally believe in equality for all. Although the oldest Zs have just begun to enter adulthood, interracial marriage is also increasing, as more Americans than ever before are marrying someone of a different race. Diverse relationships ...
Work In Progress Mar 03, 2015 gen z play experiences Uptime ... their relatively short existence so far, they have learned that things are constantly evolving, growing, and improving. Born of realist Xer parents, Zs are practical problem-solvers, and with technology at their fingertips, they see themselves as empowered agents of change. Whereas their Y predecessors dream of change but often lack the follow-through to make it happen, Zs are driven by the satisfaction they derive from working to make a difference. They turn this same passion for improvement inward ...