A PODCAST PULSE Jul 28, 2021 ... the end of the year, we expect this innovation could be especially popular among Gen Zs who have an affinity for bite-size content. - MTV’S BEHIND THE MUSIC - We’re seeing classic video brands like MTV dip into the podcast space with the launch of their “MTV's Behind The Music” podcast set to drop the same day as the show reboots on Paramount+. Showcasing artists from Madonna to 50 Cent, listeners will get the chance to hear an audio remaster of original episodes while following new stories from ...