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Global Innovation Trends

... “wearables” points to a larger trend in tech that is increasingly discreet, so much so that wearables are only headed more towards living under the skin. In Sweden, where biohacking culture is strong, thousands of people have chosen to place microchips underneath their skin for practical reasons: the chips function as an automatic credit card or other type of transactional card. In Germany the thousands of people who have also implanted themselves with microchips have a similar reason ...

Eco-Exhibitionists

... Sustainability and its associated design are becoming ever more aspirational to young people, giving brands an opportunity to leverage youth’s desire to be seen as eco-conscious and innovative. Mention someone with solar panels on their roof, a compost heap in their backyard, or a hybrid in their garage as recently as the early 2000s and the perception was that they were somewhat of a social outlier—a holdover hippie or elitist from the Bay Area perhaps—admirable for their eco ...

Global Music Trends

... Mexico (74%), South Africa (70%), India (69%), and Turkey (68%). Music provides more than just entertainment; young people turn to it to reduce stress, avoid boredom, and connect with others. Given the importance they place on this category and the time they spend consuming music, brands across all industries stand to benefit from engaging in this space—and tapping into the latest music trends young people around the world are embracing. In particular, global youth are expanding and elevating ...

UnWasted Time

... or abstaining from alcohol is a common way to improve health. New cleanses and diets, such as the popular Whole30 movement, don’t allow much room for alcohol for those who are committing to the regimen. It’s also common to share one’s wellness journey on social media, so if someone does decide to reduce alcohol consumption as part of their regimen or abstain from drinking for a period of time, knowing their peers are following along (and even participating in such with them) can help inspire ...

Marketing Tips

... Liverpool-based tech company Starship, vTime allows users to connect with friends and meet strangers through personalized avatars that can interact in fun environments like a talk show set, destinations like Paris, or in a user’s own photo library. vTime is compatible with Oculus Rift, Samsung Gear, and Google VR headsets, and hangouts can be viewed in 2D by others without VR capabilities. - 6. GIVE THEM EXCUSES TO GAME. - The gaming of today is a far cry from that of the past, which was by and ...

Doctor Who?

... towards pharma from their parents or that of their classmates from a young age. And with high costs of healthcare these days, young consumers are reticent to go to the doctor and pay pricey fees for an impersonal experience where they're told to take pills. Healthcare and pharma rely on research, but young generations who expect personalization in all aspects of their lives believe that only they know what makes their whole being feel good. For that reason, seven in 10 young adults say going to a ...

Out Of Office

... ambitions isn’t a natural fit for all brands, there are some tactics that every employer can incorporate to make their company more enticing. For instance, they can offer screen-free zones or meetings that allow employees to be present and feel more connected to the physical world. What’s more, 61% of youth and particularly those in the U.S. (65%) say they would not consider a job that didn’t allow them to work remotely or from home, so offering or amplifying this is critical when attracting or ...

The Gig Is Up

... gig economy, brands also need to be conscious of timing for such events, as the pre-work coffee or post-work happy hour isn’t as standard across the board anymore, and different options need to be available. Events and other creative campaigns can give companies an advantage when there are so many options for members to choose from when selecting an employer for their next gig. As young professionals continue to influence the shape of the workplace to fit their lifestyles and prioritize ...

Global Betterment Trends

... IS ANYTIME In Japan, power naps aren’t just a common occurrence, they’re encouraged and take place wherever the napper sees fit. This “practice” of the odd nap in public is known as inemuri, and those who partake will nap pretty much anywhere. From one's desk at work, to public transportation, or even the airport, there is nowhere that’s off limits to sleep. Naptime is seen as important in the Japanese culture as it means that the napper is a hard worker and needs a quick rest so as not ...

Stick It

... Digital stickers add a layer of visual appeal and pop culture relevance to young consumers' online conversations.Stickers are the next trend in the evolution of digital communication. First used in messaging apps in Japan, stickers have exploded in recent months, with countless apps incorporating the emotive images and expanding their own sticker offerings. Facebook began offering stickers in private messages earlier this year, including branded sticker packages for properties such as ...