Single Inclusive Sep 03, 2013 ... ignored, because of their independent nature. This inequity is most often seen in the workplace, where even the most ambitious careerists are finding that their employers unfairly expect them to put their personal lives on hold for work, while those in relationships and/or who have children are not held to the same unreasonable standards. A sizable 33% feel their employer expects them to commit more time/energy to their job than is expected of coworkers in relationships or who have kids. Though the ...
Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... digital relationship, or eLationship, just as valid or real as those that exist in person. Young consumers are also taking a more empathetic approach to web browsing, adopting an Ethical Click mindset in which they’re thinking more carefully about how their individual online actions affect others. And Ys’ and Zs’ longing for a greater sense of closeness online is manifesting itself through new habits: documenting their experiences on social media has become more intimate, as they’re revealing the ...
PTSD: The Pandemic, Turmoil, & Social Disruption Oct 29, 2020 ... Unpacking the collective trauma experienced by today’s Gen Zs and Millennials Young people today are experiencing a collective trauma, which we’re unpacking so that clients will understand how to help their consumers cope through these immense shifts. Ultimately, ALL brands need to understand this, and will need to build strategies/tools into their offerings to safeguard consumer mental health and help them mitigate their PTSD. ...
Loneliness & The Pandemic Oct 29, 2020 ... Examining young adults’ attitudes around loneliness in the context of the pandemic A “shadow” epidemic is being heightened by the pandemic: loneliness.Prior to the pandemic, this ailment was a key cause for concern among mental health experts, especially when it came to young adults. But the onset of the pandemic, subsequent shutdowns, and pervasive social distancing have spurred a society enduring peak aloneness, and with that, loneliness. ...
Food Fixation Mar 11, 2015 food & beverage gen z health & wellness cooking diet ... Zs are the most food-focused cohort in history, a trait that’s helping shape their identities, but also hurting them in the physical sense. Ys have been labeled as a generation of “foodies,” but Gen Z is poised to surpass them as the most culinary-minded cohort. Food currently ranks seventh on their list of obsessions, surpassing even music and sports. Whereas Ys tend to use gastronomy as a tool for storytelling or global exploration (see Cultural Diplomats), Zs’ relationship with food is more ...
Race & Equality in Everyday Life Sep 29, 2020 ... Gen Zs and Millennials report greater cultural awareness, but their actions are still catching up.The pandemic and its resulting financial fallout are surfacing socio-economic inequalities in a way that this country has not yet experienced. From employment to education to healthcare, the systemic injustices plaguing society have become increasingly visible to the point where they exist in plain sight. These economic and cultural disparities are shaping young people's’ world view: rather than ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... just about usage. Further, these users no longer need to invest in DVDs or CDs, or even mp3 or movie downloads, at all; instead, they can subscribe to services like Netflix and Spotify. For a small fee, these platforms provide unfettered access to a larger collection of content than any one individual could acquire, minus the burden of storing and managing a mess of tangible goods. While this shift may seem intuitive to Ys and Zs, it’s quite drastic when compared to the mentality of older consumers ...
ROI (Return On Image) Dec 08, 2014 social life social media Brand Me Digital Intimacy ... “Strongly agree” and “Somewhat agree” I feel like I can balance documenting an experience while also being in the moment | When I pick out my clothes/put together outfits, I think about how they will look in photos | Documenting my life on social media has become second nature to me | Knowing that everything gets posted on social media makes me try more daring things | I decide on whether to attend events based on how sharable they will be on social media Experiencing the Event Though they ...
Art & Activism Aug 24, 2020 ... , ableism, economic inequality, and inclusivity for all. Melissa, a member of Gen Z said, “art is inseparable from activism. Art is a way to vent … and tell people about your experiences.” In times of crisis, such creative expression gives voice to what young adults are feeling but cannot say. This artistic output gives young adults a sense of style, strength, and solidarity while they demand change. In this section, we will discuss the rise in meaningful messages across artistic mediums such ...
10 Gender Takeaways Sep 17, 2013 ... , Clean Up” campaign attempted to “dust off” the standing debate about who should do the bulk of household cleaning. The initiative featured a series of humorous videos instructing men on how to undertake domestic tasks, and invited men who already do housework to share their stories of why it’s “worth it.” - CONSIDER A "GENDER PIVOT" - Just as start-ups may pivot into a new niche when their existing market dries up, some bigger brands are beginning to experiment with a similarly inspired “gender ...
