802 results for '"gen z"'
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For The Love Of The Game

... the U.S. and UK are significantly more likely than women to say watching and playing sports, and following their favorite teams and players, are vital parts of their lives. Following favorite teams and players is also more important to Gen Ys than to teen Zs. How vital to your life, if at all, are each of the following?Summary Of Can't Live Without/Very Important Part Of My Life Following my favorite teams | Watching sports | Playing sports | Following my favorite players TOP 10 WORDS ...

A&S Home and Family

... A quantitative overview of young adults' attitudes and behaviors surrounding home and family.WOULD YOU RATHER...? Although they like not being tied down by possessions, young adults would prefer to own rather than rent or use a sharing program for certain items; this is especially true among young women. For instance, the majority—especially teen Zs—would prefer to own both a car and a bike than to access them via a sharing program. This is likely because the sharing economy is ...

TV, Movies & Books

... types of TV shows. Even more Trendsetters than the general population of youth enjoy these types of shows the most. Youth say their least favorite types of shows are musicals, talent, and nature-related shows. Women in the U.S. and UK are more likely than men to say they like almost all show types. Gen Ys are more likely than teen Zs to enjoy food-related and history shows.Which of the following types of TV shows, if any, do you like to watch the most?Please select all that apply. Comedy | Drama ...

Game Changers UK Fan Segmentation

... also more likely to be Gen Zs than other segments of fans. Trendsetters are significantly more likely to be Super Fans, suggesting that this category will have the greatest growth, whereas very few Trendsetters are Casual Fans or Sports Averse, suggesting this type of fandom is on the decline. Super Fans are the most affluent, and this segment is the most likely to spend money on sports, such as by attending games, buying merchandise, and playing sports. Challenger Fans and Casual Fans are more ...

Work Life & Loyalty

... mowing, etc.) – and searching for work CURRENT WORK SITUATIONMany young people, especially Zs (83%), are students, while only 2% are in the military, with men being more likely than women to be serving. Of those who are employed, 24% say they are under-employed, meaning they are working in a job that is below their level of qualification. Another 15% of employed youth say they are self-employed, with men being likely than women to be self-employed.Which of the following, if any, are true for you ...

Digital Brands

... an ad, I’d rather have it personalized towards what I want, rather than be completely off base. LOUIE, 26BRAND EXPECTATIONS When interacting with their favorite brands online, Ys and Zs would most like to see deals and rewards programs offered to them. Women are particularly interested in ways they can save money, while men are more interested in brands offering a gaming experience. Teens want brands to provide them with more how-to and DIY content, and inspiration for things to do, make, or buy ...

Digital Communicate

... communication method, half think it’s also the most easily misunderstood. Do you find it hard to communicate the right tone of voice digitally? Yes | No Which form of communication do you think is the most easily misunderstood/misinterpreted? Select one. Text messages | Social media | Email | IM/chat Nonverbal communication is 93 percent of communication, and without physical cues people can easily misunderstand each other. HEIDI, 27TEXTRASIn order to minimize the risk of misinterpretation, Ys and Zs ...

Digital Socialize

... , pins, articles, etc.) on social media platforms/apps? All the time | Multiple times a day | Every day | A few days a week | Once a week | 2-3 times a month | Once a month | Less often than once a month 151 WHAT THEY’RE SHARING Ys and Zs feel they “are what they share,” so it’s not surprising that most of what they share online is intended to provide insight into who they are. Their photo prowess, musical taste, and sense of humor top the list of what they share, and one-third are sharing ...

Digital Life

... | Google Nexus tablet | Kindle Fire | Nintendo 3DS Nike FuelBand | Microsoft Kinect | PlayStation 3 | Chromecast | Fitbit | Xbox 360 | Barnes & Noble Nook | Nintendo Wii | UP by Jawbone FUTURE TECH Gen Ys and Zs are intrigued by new technologies, with half expressing that they are very interested in 3-D printing and video chat. Voice recognition, intelligent assistants, and wearable tech also pique their interest. On a scale of 1-5, how interested are you in the following new technologies ...

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