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Macrotrends

Storefront Extensions

... storefronts, simulating the always-on experience of the web in the real world. Shoppable walls, windows, and billboards let individuals browse and buy products offline at any time, and easily schedule delivery or pickup of the items they purchase. These technologies tend to mimic the act of online shopping, but on a larger and more public platform, intended to catch the attention of passersby. Also contributing to the growth of the always-on/offline retail landscape is a growing number of vending machines ...

Top Takeaways for Digital Marketers

... Tips and best practices for marketers looking to engage young consumers in the digital space.Digital media is no longer a new frontier. Today’s young consumers expect brands to be as savvy in their Web use as they are themselves—a lofty expectation, and one that demands more from brands than their mere presence across social media. Modern marketers are being asked to multitask; users want the brands they love to entertain them, educate them, communicate with them, reward them, and most of all ...

Surprise & Delight

... /Metropolitan Avenue subway station at the intersection of the L and G trains, a spot considered to be a nexus of hipness in NYC. - MYSTERY BOXES - As consumers continue to prize experiences on equal (if not greater) ground with material goods, they are increasingly intrigued by mystery purchasing opportunities. Retail offers featuring an unknown deal or a special, surprise product can provide the same type of thrill experienced in gambling or playing the lottery. Gen Y women’s e-tailer Modcloth ...

First Glocals

... traditions. The desire to preserve one’s distinctive culture likely stems from the looming threat of modernization; as world powers exert more and more influence around the globe, young people are feeling an urgency to protect their local culture from globalization’s homogenizing effects. But this tendency also results from GYs’ innate feelings of early onset nostalgia. Unlike prior generations, who tend to experience a longing for the past somewhat closer to their golden years, GYs’ sense of nostalgia ...

Women Today

... gender as an “issue,” this mindset is in fact indicative of an innate expectation of gender sensitivity—in society, in the workplace, and in the marketing that’s aimed at them. Outdated gender stereotyping straddles the line between silly and offensive, and today’s consumers can be expected to call it out when they see it. It’s crucial for marketers to address young women as multifaceted individuals, as opposed to one-dimensional prototypes. domesticsOffsetting the Lean In movement is an emergent ...

Healthography

... As wellness has become top of mind for Ys, they are increasingly prioritizing it in selecting where to live and travel. Gen Ys don’t see wellness as simply a sector of their lives; rather, it is their lifestyle, so it follows that they want their home and travel experiences to accommodate and reflect their efforts. Much as young consumers came to expect housing and hotels to use sustainable materials and resources, they’re now demanding that these same places cater to their wellbeing. As they ...

Global Home & Away Trends

... A snapshot of what's happening in the realms of travel and community around the world.Travel and community are evolving in different ways and at different speeds around the world. The following trends address what’s emerging and where, and how both concepts form and change alongside developments in geopolitical policy and the growth of a social media-educated, more adventurous consumer who also has disposable income to spend. Notably, domestic tourism is on the rise as state tourism boards tap ...

Mind the Store

... -tracking devices. This has been a calculated shift: 75% of Ys and 82% of Zs say it’s important for the products they buy to contribute to their personal wellbeing. However, another important element in shoppers’ purchasing decisions—the experience—has been largely overlooked wellness-wise. This marks an emerging opportunity in retail. Just as young consumers have openly embraced wellness products, they are also beginning to seek out wellness-oriented shopping experiences marked by soothing stores ...

Culture Spotlight On Spain

... Spain is delivering new genres of music and TV shows to international fans, while traditions are being bucked within its own country.Spain has seen a lot of progress inside and outside of its borders. Many young people in the country have taken to activism to push social changes that must come from the government. Meanwhile, other countries are looking to inject Spanish culture into their own lifestyles and also cater to their many Spanish-speaking citizens who experience a language barrier ...

StoryTales

... building buzz include RISK!, WireTap, and The Vinyl Cafe.In this era of YouTube, Ys want to see stories delivered straight from the author’s mouth—so storytellers are coming center stage. LIVE STORYTELLING EVENTS have emerged as a new form of nightlife entertainment. Most cities now play host to at least one flourishing literary event, gatherings that boast a boozy informality more akin to a lo-fi battle of the bands than a straight-laced book reading. With this renewed interest in stories, we are also ...