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Macrotrends

Peer Improvement

... for me. My self-improvement is really driven towards getting myself to a point where I can just be me.JAMES, 28, COThe need to measure up is even more pronounced among young people today because they’re so much more aware of how high the standard is, not only for themselves personally but for society in general (see Control Center). Just as what’s best for their friends isn’t necessarily what’s best for them, what’s best for the amalgamation of a modern young person of today isn’t necessarily the ...

WELLth Investors

... them to become WELLth Investors who are willing to spend in sectors with long-term wellness gains. Marketers who recognize the three major returns on this investment for Ys—improved health, social life, and society—will be better poised to engage them. HEALTH Taking the time to improve personal wellness, both physically and mentally, is a huge investment that will later enhance our ability to perform. DANA, 23, FLAs with the stock market, recent challenges presented by the U.S ...

Leaning Out To Lean In

... struggling to achieve gender equality in the workplace, they resent the stance that they must devote their life to career advancement or be labeled anti-feminist. As they see it, this attitude is as stifling as when women were automatically relegated to home life. Just as it was once controversial to praise a woman for putting her career first, today it is controversial to praise a woman for putting her children first. This can be seen in the dogmatic way the media reacts to successful women who praise ...

Sports Clubbing

... , many feel that the most exciting and beneficial way to do so is in the context of sporting events. As such, traditional nightlife venues are no longer the hotspots for young adults; more and more, young adults are going Sports Clubbing, meaning their preferred party spaces are the places they congregate outside the home to enjoy sporting events.RAISING THE BARAs many Ys see it, the experience of simply going to a bar and standing around with friends can fall flat and feel mundane, yet ...

Marketing Tips

... as apps for fans to get deeper insight into tournaments.  - 7. Create sports content. - Traditional advertisements are losing their relevance among young generations, as they prefer brands to create entertainment that serves as less of an interruption (see Omnitainment). Brands should consider how they can add to the conversation around game day in ways that are relevant to youth’s lifestyle, producing content that supplements what’s happening in the actual game and shows their cultural ...

Healthography

... As wellness has become top of mind for Ys, they are increasingly prioritizing it in selecting where to live and travel. Gen Ys don’t see wellness as simply a sector of their lives; rather, it is their lifestyle, so it follows that they want their home and travel experiences to accommodate and reflect their efforts. Much as young consumers came to expect housing and hotels to use sustainable materials and resources, they’re now demanding that these same places cater to their wellbeing. As they ...

Future Of Healthcare & Medicine

... care service allows them more liberty to select a doctor and an experience that works for them, and provides more transparency than most complicated healthcare insurance providers. From a doctor’s perspective, a direct primary care practice gives them more time to spend with patients, humanizing the entire process, which is a quality that youth desire in today’s tech-centric world (see Digital Wellbeing Movement). Many of these services use apps to connect with patients, which also helps them feel ...

Transgender Activists

... , young consumers see a need to achieve the same degree of acceptance and equality for transgender individuals. While the trans community has gained more mainstream visibility than ever before, its members still face much discrimination from institutions, employers, medical providers, and the public at large. Highly empathic Gen Zs, who have grown up hearing about gender identity and related issues frequently in culture, have been inspired to lead the charge for this next frontier in social progress ...

The Age Of Innocence

... from the physical, such as joining a run club that goes out for a drink after, to the intellectual, such as signing up for a lecture series. In both cases, young people see these social activities as not only enhancing their friendships and personal connection to others but also helping them improve physically, mentally, and emotionally. In fact, 64% of U.S. youth and 62% of UK youth—and even more Trendsetters in each country (80% and 73%, respectively)—wish there were more ...

Genre Trends

... social media consequence on To Tell the Truth and the practical upgrade of the original $20,000 Pyramid to the inflation-adapted $100,000 Pyramid. Game shows are a low risk for networks because they’re relatively inexpensive to produce, and by recreating the formula of formerly successful shows, it’s easy to tap into the nostalgia trend. With youth constantly inundated by new media, they often resort to rewatching content they’re already familiar with instead (see Re-New). Whether revivals of past ...