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Habits/Rituals: Impact On CPG

... Young people are making changes to their daily habits during the pandemic—some intentional and some forced—and these will have a significant impact on the CPG category.Young people are taking stock of their priorities. This includes reevaluating major life decisions, as well as smaller day-to-day habits—and these are combining to create significant disruption in the lives of Gen Zs and Millennials. After all, these younger generations are highly focused on betterment and self ...

Innovation & Trust in Healthcare

... Probing young adult interest and participation in the telehealth space, as well as trust in healthcare overall.As Covid-19 cases soar, so too are the innovative healthcare solutions that are aiding in the fight against this virus. In today’s remote-everything era, companies previously positioned in the digital healthcare space are seeing patient business skyrocket and, with that, increased financial investment.According to the CDC, telehealth visits were up 154% in the last week of March 2020 ...

The Retail & Spending Perspective

... Consumer attitudes were sure to be disrupted in the wake of Covid-19, but brands can prepare now for emerging trends around Millennials' and Gen Zs' habits, attitudes, and preferences when it comes to shopping and spending.One of the most immediate effects of the pandemic is a shift in consumer spending. Some people started hoarding toilet paper and other essentials, while others started hoarding funds and dramatically curbing their spending. But what has become clear now that we have had some ...

The Media & Entertainment Perspective

... An exploration of how Covid-19 is inducing new consumer behaviors and perspectives around media & entertainmentMore than 4 in 10 young people say their entertainment habits and routines have changed during Covid-19, with nearly half of Gen Zs saying this. Throw in boredom as a factor—with schools closed, job losses and furloughs, and the vast majority being stuck at home—and the numbers spike to about half of young people who say they don't have enough to keep them busy changing up ...

Race & Equality in Everyday Life

... Gen Zs and Millennials report greater cultural awareness, but their actions are still catching up.The pandemic and its resulting financial fallout are surfacing socio-economic inequalities in a way that this country has not yet experienced. From employment to education to healthcare, the systemic injustices plaguing society have become increasingly visible to the point where they exist in plain sight. These economic and cultural disparities are shaping young people's’ world view: rather than ...

Alternative Education

... In an increasingly crowded space of brand purpose, the pivot to being a purveyor of trusted information can be the opportunity for a brand to stand out.As more and more brands lean in to align with causes and showcase their activism, the brand purpose arena has gotten more noisy and cluttered. As we write in Would You(th) Care for a Cause, Brand Purpose, Corporate Social Responsibility, and Cause Related Marketing are all now table stakes, and as such, they cease to be differentiators. Against ...

The Mental Health Perspective

... Millennials and Gen Zs face new mental health needs in the era of Covid-19 due to emerging challenges, behaviors, and trends that will affect them now and in the future.Millennials began to eliminate the stigma around mental health way back in 2015 when they redefined the concept of therapy, and Gen Z has emerged as the mental health generation, being highly conscious of their own mental and emotional needs, as well as those of others. We are seeing both of these trends amplified during Covid ...

OK, Boomer!

... Explore the intergenerational conflict between modern youth and older generations to understand the root of the issue and the ways in which Gen Z compare and contrast to Baby Boomers when Boomers were coming of age.The phrase “OK Boomer” first appeared on Reddit in 2009, but it wasn’t until a full decade later in the fall of 2019 that it really burst into mainstream culture, propelled in part by Reddit, TikTok, and a young member of New Zealand’s parliament. “OK Boomer” neatly captures the ...