Universal Invite Sep 08, 2014 communication gaming global marketing emojis messaging sports ... evergreen content that celebrates universal passions (like art, entertainment, and sports), speaks to issues all GYs care about (like independence, self-expression, and entrepreneurship), and appeals to broad values (like family, charity, and compassion). These globally resonant ideas will allow Ys from any city or country to engage on equal footing. Going forward, we expect to see an upsurge in content and marketing that makes a conscious effort to appeal to everyone through non-linguistic methods ...
The Societal Social Shift Aug 25, 2020 ... in order to adjust their marketing and media strategies, as young people will want to see the brands they patronize reflect this shift. Brands also need to be able to demonstrate that they’re plugged into the issues that today’s young adults care about. ...
Fans Forever Jun 10, 2014 media & entertainment movies TV ... appreciation for content years after it first premieres. And with the rise of binge viewing, past TV content, in particular, has become more relevant to the current cultural conversation. Young individuals are always looking for “new” old shows to get hooked on, and the fan base of certain cancelled shows may actually grow after they’re taken off the air. Social media has enabled these late fans to easily find and connect with others who share their newfound interest, and also to honor content of the past ...
The 3Rs Aug 20, 2013 ... checklist of ways for college students to spread the word. REWARDSBrand advocates get their moment in the spotlight on the TOMS blog, which features TOMS-themed arts and crafts and photos from fan-run events and outings, and on the brand’s Facebook Timeline. TOMS also rewards customers with a chance to win a spot on a TOMS Giving Trip, where they can see the live results of their TOMS purchase. - KONY - RESULTSThough the fervor Kony 2012 initially incited has since tapered off, the campaign was ...
Venture Consumers Aug 15, 2013 ... of ownership in return. This model could even help to prevent expensive missteps; in a world with branded crowdfunding, for example, there may never have been a New Coke. “I like investing in something that’s just getting off the ground because you know you’re going to have a part in its success, and you can talk about it later down the road: “Oh yeah, I helped fund that back in the day.” I think our generation wants to feel involved in something spectacular. The crowdfund model also offers perks ...
The Comment Box Dec 09, 2013 communication media & entertainment anonymous ... require a two-way interaction, so brands should consider creating spaces for conversation apart from “review areas.” In the meantime, they should use the built-in commenting functionality of Facebook to spark meaningful discussion among fans. We expect to see new platforms and places for commenters emerge, on the heels of the innovative approaches explored next, to make conversing through comments more intuitive, more insightful, and overall a more enjoyable experience for both commenters and readers ...
Stick It Dec 11, 2013 communication media & entertainment messaging mobile ... into stickers on Path and Lango. - SPORTS - Lango, which features cartoon stickers of popular NFL players, created sticker representations of each of the San Francisco 49ers in time for the Super Bowl. Fans of FC Barcelona or Real Madrid can purchase digital stickers of their favorite footballers on the app Line to show their support. - BRANDED STICKER PHOTOGRAPHY - We’re beginning to see brands experiment with digital stickers outside of messaging apps, developing digital stickers that can be ...
Consumer Journeys Sep 20, 2016 ... We conducted ethnographies with a dozen young people aged 14 to 34 to understand, in detail, how they make purchases. We explored why they choose the brands they do, how they decide where to buy, and what they love and hate about the shopping experience. For a digitally immersed cohort, it follows that every purchase includes an online component—whether that be researching specs and reading reviews or exploring options via Instagram and sharing their purchases after the fact. But ...
Eco-Exhibitionists Sep 14, 2017 design home technology appliances cars ... -friendliness but not representative of mainstream attitudes or income brackets. Fast-forward to today and sustainability is no longer a niche lifestyle but an ingrained part of life for youth. They regard renewable resources like solar, wind, geothermal, hydropower, and other forms of sustainable energy as the way of the future. Youth are gravitating towards such offerings and the products powered by them not only for the money it saves them but also for the cultural cachet they get from being associated ...
Millennials' Seven Day Sober Diary Dec 15, 2017 alcohol health & wellness social life friends nightlife ... and friendships, and what they liked and disliked about being sober each day. These diaries give a glimpse into the rising movement in which young adults are seeking UnWasted Time—specifically in terms of how they're embracing sober socializing more and more. Their experiences not only reveal why young people enjoy taking brief breaks from alcohol and what they find challenging when doing so, but also how it impacts everything from their finances and health to friendships and nightlife ...
