Loneliness & The Pandemic Oct 29, 2020 ... Examining young adults’ attitudes around loneliness in the context of the pandemic A “shadow” epidemic is being heightened by the pandemic: loneliness.Prior to the pandemic, this ailment was a key cause for concern among mental health experts, especially when it came to young adults. But the onset of the pandemic, subsequent shutdowns, and pervasive social distancing have spurred a society enduring peak aloneness, and with that, loneliness. ...
Risk/Reward Calculus Mar 30, 2021 ... Exploring how Millennials and Gen Zs approach post-pandemic lifeWelcome to Cassandra's Risk/Reward Calculus Report.We recommend viewing the following slides in full screen mode. ...
Tips From The Influencer Industry Dec 11, 2019 ... The following piece features Q&As from experts in the influencer marketing industry and will shed light on influencer trends, the future of the industry, and the culture of influence.Cassandra spoke to experts from ENGINE and Kindred, two companies that have their fingers on the pulse of the influencer marketing industry. Provided below is an infographic featuring best-in-class tips from the industry pros, as well as full Q&As wherein Cassandra asks burning questions about the present climate ...
Brand Takeaways Aug 23, 2020 ... The key things brands need to knowNow that you understand what Gen Zs and Millennials care about, Cassandra’s key Brand Takeaways will help your business navigate today’s challenging landscape with current marketplace examples. This section includes five tenets that outline how your brand can incorporate the new value shift we’re outlining into your marketing, messaging, product design, and internal structure in order to communicate from the inside out that your brand is more deeply aligned ...
Always Be Hustling Sep 21, 2019 ... Gen Ys and Gen Zs have adapted to the mentality that one should “always be hustling” in order to succeed and approach the concept in distinct ways based on their generational values and attitudes.When Gen X made up the majority of the workforce, the reigning mantra was “ABC,” or Always Be Closing, an acronym that stemmed from the idea that one had to be closing deal after deal to achieve success. But today’s youth are more apt to subscribe to the mentality of “ABH,” meaning that one should ...
Feel The Burn: Understanding Modern Burnout Sep 24, 2019 ... Gain an understanding of the cultural factors creating the state of modern burnout in which modern youth are living.When hearing the word “burnout,” modern youth, and Gen Ys especially, are likely to respond with a strong reaction. Indeed, this cohort has found itself in the midst of a new work culture in which overachievement and 24/7 responsiveness have created a condition of burnout wherein young people are working themselves to the point of utter depletion. This year, the World Health ...
Webinar: Trends & Trendsetters Dec 16, 2020 ... Our last client webinar of 2020.We hope you enjoyed our last client webinar of 2020, where we explored the key trends that we believe will be shaping Gen Z and Millennials—as well as our broader culture—in 2021 and beyond. We were also joined by two of our own Trendsetters from the Casandra Collective, to hear their perspectives on the year ahead in their own words. ...
For Your Entertainment Mar 18, 2019 ... By learning how each generation approaches TV and movies, music, and gaming, brands across industries can better engage with their consumers through entertainment.Each generation is subject to stereotypes and misconceptions surrounding their approach to entertainment based on age and life stage—from the notion that only younger generations are bingeing TV to the idea that older generations are completely out of touch with gaming. In truth, audiences across all generations are binge ...
The Generational Manifesto Mar 24, 2019 ... Discover how understanding the nuances of each generation can help your brand better engage consumers and prepare for the future.Generational research is fundamental to understanding who consumers are, what they value, and why they think and act the way they do. By examining each cohort, who are delineated based on the shared social, political, cultural, and economic climate of their formative years, brands can understand the defining characteristics of each generation and how these qualities ...
On The (Im)pulse Dec 09, 2018 ... Travel is becoming the new impulse purchase for modern young adults, as they tend to book trips spontaneously upon finding a good deal, disrupting loyalty in this category in the process.While a passion for travel spans generational divides, modern young consumers are so fixated on this category that they tend to jump at the chance to book trips when good deals catch their eye. Travel is becoming the new impulse purchase, and increasingly how young generations go places near and far. While four ...
