PLEASE DON’T STOP THE MUSIC Jun 29, 2022 ... activation, Anheuser-Busch InBev is giving out POAPs – or “Proof of Attendance Protocol” NFTs – to tout its Bud Light Seltzer brand at Governor’s Ball, Lollapalooza, and Stagecoach. - VEGAN BRANDS - Music festivals are a no-brainer for food brands. Thousands upon thousands of hungry fans, most of whom are young consumers, with disposable income and who are, as we reported in our food and beverage report, eager for interesting culinary experiences. Just Egg, a plant-based egg startup, handed out more ...
MEET YOU IN THE METAVERSE Apr 28, 2022 ... Virtual experiences take holdThese days, there’s not a whole lot you can do in the real world that you can’t also do – often in even more interesting and interactive ways – in the virtual world, too. Today, we’re taking a look at the events happening in the metaverse, from marathons to marriages (weddings are trending in 2022, after all!), and how brands are getting involved. - MARATHONS IN THE METAVERSE - Earlier this week, deodorant brand Degree hosted a marathon in the metaverse. A metathon ...
