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Debranded

... customized hotel stay to younger consumers. In terms of explicit branding, some companies have shrunk and streamlined their logos for a more minimal approach. Others have opted to forego the logo altogether, or at least provide a logo-free option; Nike, for example, offers its Blazer style shoe with “no swoosh.” Even luxury brand Louis Vuitton, which for so long covered products with its distinctive monogram, now shies away from such overt self-identification. In fact, the fashion house recently released ...

Money Talks

... so many decades ago, couples married at a younger age and established their financial standing together, but today, young people stay single longer and enter into relationships with a financial history that can either add to or detract from their desirability as a long-term partner. They have already settled into financial habits that can be difficult to adapt when they find themselves in a relationship. In addition, they are increasingly engaging in Money Talks by being more transparent about ...

Marketing Tips

... These marketing tips and examples serve as a playbook for engaging young generations around sports.Gen Ys and Zs don’t regard sports as merely a category; it’s integrated into their lives even if they aren’t the most diehard fan or athlete themselves. With the democratization of sports, young adults feel a greater sense of investment in the industry than ever before, and brands, too, should invest their time and money in this arena to engage them. About half of young people believe that in the ...

(Gender) Role Playing

... ambition and independence contrasts dramatically with how they’re portrayed in Chinese media, which persistently labels them as “leftover women” or a sexless “third gender.” Contrary to these depictions, this upwardly mobile group is proactively choosing to remain single in their youth, and they represent a significant opportunity for brands thanks to their spending power and financial independence. What’s more, many enjoy the added perk of continued financial support from older relatives, since there ...

Self Made Global Trends

... history, women in the Islamic Republic of Iran have grown out of the oppression that spawned from the 1979 revolution. Hijabs have been strictly enforced by Iran’s judiciary branch, but as women become increasingly more involved and integrated into society, the role of the hijab remains a question for many Iranian women. Iran Air just announced its first female CEO, and women all over Iran are continuing to grow in the workplace. - JAPAN: LIFELONG LABOR - While Gen Ys are frequently criticized for ...

Variety Show

... Youth are hungry for diverse—though not merely politically correct—entertainment that reflects the culturally varied society in which they live. Mention “diversity in entertainment” and certain subjects probably come to mind—the recent #OscarsSoWhite boycott or the call to action from stars like Jennifer Lawrence and Emma Watson for equal pay for actresses, perhaps. These movements reflect youth’s politically charged desire to subvert outdated systems, but they’re also ...

Culture Spotlight On The U.S.

... Streaming entertainment, both video and music, is introducing U.S. youth to new cultures, and soothing media is growing in popularity.The U.S. culture landscape is becoming notably more diverse, with more multilingual stories on TV and music from females, as well as Latin artists of late. Meanwhile, streaming services are impacting the types of content young consumers crave, giving rise to content from more cultures and different types of sounds.Foreign Tongues: Multilingual TV Shows Catch ...

Genre Trends

... shows or new shows tapping into the genre’s proven recipes, game shows can attract a young audience that isn’t ready for the commitment of consuming an entirely new thread of entertainment or that wants to multitask while watching. Double Dare To celebrate the 30th anniversary of the part-trivia-part-obstacle-course children’s game show, Nickelodeon revived Double Dare for a special episode. Original host Marc Summers showed viewers highlights from the show’s seven seasons and footage of ...

The Freeform Movement

... Young parents are purposefully incorporating unstructured playtime into their children’s schedules in an effort to better prepare them for the future. The plight of the over-scheduled child, perpetually shuttled by helicopter parents from school to soccer practice to violin lessons and more in a bid to pad his or her young résumé, has been a polarizing topic in recent years. Once regarded as a savvy strategy for giving children a leg up in a highly competitive society, Gen Ys are now ...

Culture Spotlight On Mexico

... is tied to telecom bundles that further promote paid access.Music lovers are living great times in Mexico. We have a lot of concert venues going from the exclusive, hidden or underground ones to the mainstream, stadium-wise ones. There are a lot of Indie bands emerging and growing fast among young people with the help of web radio and streaming services such as Spotify. ANDREA, 24, COATZACOALCOS, MEXICOMusic To One's Ears: Pixar's Coco Inspires Mariachi Guitar Sales Following ...