POP Marketing Jun 16, 2014 marketing media & entertainment content marketing ... ) inspiration to start their day.Heineken capitalized on the immersive theater trend with a recent social experiment in which attendees at Sleep No More became the unsuspecting stars of a film about their experience. The stunt, called “Guest of Honor,” followed six “bold” Heineken fans as they experienced an amplified version of the already interactive theater experience; they were tasked, throughout the show, to entertain other guests at a comedy club, give a tattoo, steal a key from a sleeping villain ...
Marketing Tips Mar 13, 2017 marketing play sports ... brought people in these different locales together to play—and then enjoy beers.Heineken The Heineken Rugby Club is a digital platform that connects fans from around the world, provides recommendations on the best pubs for watching games, and even connects fans of opposing teams. - 3. Enhance the game-day experience. - As young consumers consider the ancillary experiences around sports, from the social factor to the foodie elements, to be just as important and worthwhile reasons for ...
Debranded Oct 05, 2015 ... their production methods are essentially the same). Also on the upswing are brands whose products allow an individual’s personality to shine through. Older brands like Levi’s and Converse embody this idea; their unchanging, unbranded offerings afford Ys the freedom to create their own look, style, or personal brand on top of the item, rather than being defined by it. As a result these brands remain relevant to consumers—as opposed to Abercrombie & Fitch, for example, which is struggling in ...
Report Webinar Sep 09, 2020 ... On Tuesday, September 1 the Cassandra Team held an exclusive client-only webinar, where we discussed how youth culture is being impacted by the Covid-19 pandemic, giving rise to new cultural trends, attitudinal shifts, and behavioral changes in its wake.We had great turnout for our webinar, but just in case you missed it, you may listen to the webinar here. This webinar was the culmination of our “Cassandra Special Edition” Covid-19 reporting, which we published bi-weekly for Cassandra members ...
Brand Friends Forever Aug 18, 2013 ... unique employee—as is the case with DKNY PR GIRL, who has amassed 400,000 Twitter followers. It could be hiring the right head creative, as with J.Crew’s revered creative director, Jenna Lyons. Consumer loyalists can also be brought in to deliver the human touch, by sharing their brand experiences, discussing how they use specific products, or explaining their allegiances in their own voices. GOING FORWARD, “people power” will become even more important. Brands will exercise more transparency by ...
The Protest Selfie Sep 17, 2014 global activism mobile politics ... martial law this past May following months of anti-government protests, Ys took to the streets to capture ironic selfies posing with soldiers—a photo op that made light of the government’s militancy to illuminate the injustice of the situation. As the photos spread across social media, Thailand’s military threatened to suspend online services and asked unnamed social media companies to censor the photos, giving selfie protestors even more reason to take a stand. Turkish Deputy Prime Minister Bülent ...
Through the Looking Glass Dec 12, 2013 design technology gadgets mobile wearables ... are few marketers in the nascent Glass space right now, as the technology becomes less exclusive—and, hopefully, less expensive—the device will become an important component to consider in a brand’s digital portfolio. The biggest challenge for brands will be to determine context-relevant uses for the device, such as situations where consumers need hands-free access to content or when the device can augment a live experience without distraction. Nevertheless, any time there is a new technology ...
Pro Parodies Jun 11, 2014 media & entertainment celebrities music TV video ... , TV, music, books, and celebrities. Such “pro-”parodies are flourishing not as part of an effort to cut down their subjects, but as an original way for fans to celebrate and engage with their favorite culture content. Among young consumers and the actors and comedians they emulate, the desire to parody has become an immediate, instinctive response to everyday content consumption. One can barely keep tabs on the parodies proliferating online and trending across social media; a quick Google video ...
Alt Pay Mar 10, 2014 retail technology e-commerce local mobile social media ... Young consumers are going cash-free, opting for innovative payment systems and currencies.The rise of the cashless society has been speculated for years, but its onset has been somewhat slower than expected. Now, in light of stats suggesting that young people carry less cash than ever, we seem to have reached a tipping point in the transition to cash-free. In place of paper, there’s been an influx of innovative payment platforms that speak to a growing interest in Alt-Pay methods. We’re seeing ...
Life Resume Aug 24, 2013 ... Facebook Timeline is attempting to pull together all the different elements of one’s Life Resume, no true aggregator currently exists. Expect to see a more fully realized Life Resume platform emerge in the near future. In the meantime, there is an opportunity for brands to create spaces for consumers to showcase their accomplishments, stories, memories, skills, experiences, and goals. - LIFE RESUME EXAMPLES - Intel’s Museum of Me app creates a visual archive of a user’s social life based on info ...
