Portraits Of A Generation Mar 23, 2019 ... A snapshot of each generation, including who they are, what they value, and how brands should perceive them.To understand each generation and what matters most to them, we went straight to the source, asking Baby Boomers, Gen Xers, Gen Ys, and Gen Zs in the U.S. to tell us in their own words. The following Portraits Of A Generation offers a lens into each cohort, going beyond life stage to highlight their core values as well as their flaws, and what they think will define their generation ...
Home & Away Work & Commuting Trends Dec 04, 2018 ... Young people are improving their work lives by combining their jobs with their passion for travel and streamlining their commutes.Work is an indispensable part of young people’s lives, and they’re finding ways to mold it to fit their lifestyle (see the Self Made Report). One way they’re doing so is by integrating their passion for travel into their job by seeking out programs that help young employees explore places while completing their work remotely. Not only are they bringing their work ...
Home & Away Entertainment Trends Dec 06, 2018 ... Young people are transforming downtime in the airport into an exciting and entertaining experience, as well as giving rise to genres that reflect their behaviors when it comes to travel and community. When it comes to the journey to and from a destination, modern youth are seeking to make it more entertaining, especially the time spent waiting at the airport. Over half of youth in the U.S. and UK (55% and 53%, respectively) dread spending time at the airport, and approximately three in 10 youth ...
Cassandra's 2021 Outlook Dec 16, 2020 ... The Top Trends Defining Youth Culture in 2021Welcome to Cassandra's 2021 Outlook. We recommend viewing the following slideshows in full screen mode. Extreme AnalogEach of the following pursuits explored in this trend foreshadow how young people will be decreasing their screen time and investing more in IRL fun with family and friends.Intentional LivingFor today’s teens and young adults, living with intention is the next level of self-care. This means that young people are being more honest with ...
Where Young Adults Live: Now & In The Future Dec 16, 2018 ... A visual representation of where Gen Ys and Zs in the U.S. and UK live currently, and where they envision themselves living in five, 10, and 20 years.Young people today are more transient than previous generations, and their desire and willingness to move to new places is not merely due to life stage; we asked Gen Ys aged 22-34 and Gen Zs aged 14-21 in the U.S. and UK where they live now and where they want to be living in five, 10, and 20 years. As depicted in the visuals below, they are ...
Global Home & Away Trends Dec 03, 2018 ... A snapshot of what's happening in the realms of travel and community around the world.Travel and community are evolving in different ways and at different speeds around the world. The following trends address what’s emerging and where, and how both concepts form and change alongside developments in geopolitical policy and the growth of a social media-educated, more adventurous consumer who also has disposable income to spend. Notably, domestic tourism is on the rise as state tourism boards tap ...
State Of The Art Sep 15, 2018 ... As A.I. is being trained to supplement the creative process, brands have new ways to enrich their creative assets, but they need to ensure they still emphasize the involvement of the human creators to resonate with modern youth.Creativity has long been regarded as a “human-only” capacity: the sacred and untouchable space that functions as the delineator of man from machine. Within the general fear that technology and automation will fully take over human jobs (along with seemingly all other ...
Generational Comparison Chart Mar 25, 2019 ... This chart displays the characteristics of each generation according to the six external factors that shaped their internal values, allowing brands to easily compare and contrast the four generations.To truly understand a generation, one must look beyond age and life stage and examine the external forces that shaped each generation during their childhood and adolescence—key periods during which young people are the most open and impressionable. Cassandra defines generations based on six ...
Future Of Travel, Transportation, & Infrastructure Sep 10, 2018 ... Innovations in technology that are reshaping the future of travel, transportation, and infrastructure.Innovations in travel, transportation, and infrastructure are reshaping society by reducing pain points and expanding access for getting around. Advances in air travel technology, such as remote bag check-in and biometric security measures, are lessening the friction people experience at the airport, allowing passengers to spend less time hauling baggage and waiting in lines and more time ...
Future Of Healthcare & Medicine Sep 11, 2018 ... Innovations in healthcare and medicine offer new ways for consumers to achieve a high quality of life. The purpose of innovation is to improve people’s lives, and innovations in healthcare and medicine can have incredibly tangible results when it comes to quality and longevity of life. Unfortunately, the healthcare system earns few merits in young people’s eyes: of 23 categories, they rank it second to last as being innovative, ahead of only workplace/employment. As such, when ranking those ...
