THE POWER OF BOOKTOK Jul 20, 2022 ... the #BookTokChallenge in partnership with TikTok. Running through August 31, the two brands hope to “bring back summer reading” by building out a community hub for book lovers to share recommendations, discover new titles, and share reviews. (They’re off to a strong start; just a month in, the hashtag #BookTokChallenge already has more than 82 million views.) The experience extends beyond the screen and into the store with QR codes that customers can scan inside Barnes & Noble locations to be ...
DIGITAL LUXUR-E Sep 20, 2021 ... impact and quality.” The company has built a community–and waitlist– of consumers interested in “sustainable, flexible, and affordable” accessories. We def want to break into this closet! - CHRONO24 - There’s a new unicorn in town. The world’s watch market, Chrono24, just earned $118 million in investment, in part by LVMH founder Bernard Arnault’s family office. The online watch marketplace (selling new and used items) allows consumers the capability to search geo-locally to learn which products are ...
