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Macrotrends

Major Dads

... infant in a baby carrier when confronted by an older man who questioned the masculinity of baby-wearing. In line with modern fatherhood’s more nurturing face, the dads we heard from in qualitative research were also quick to point out that they share the role of disciplinarian with their partners, a sharp departure from the “we’ll deal with this when your father gets home” approach of previous generations. [I’ve noticed] everything from having changing tables in men's public bathrooms or family ...

Gen Z Global Trends

... , Guangdong Province, which is also home to hundreds of remote-control toy manufacturers. There, China is shaping its own technical advantage in remote-control toys thanks to computer-aided design and production, as well as integration with new acoustic and opto-electronic technologies. Brands will need to keep these shifts and preferences in mind when marketing to Chinese children or expanding into this space. - DENMARK: HAILING HYGGE - For young Danish consumers, coziness is king. Associated with ...

Well Intentioned

... . They like to sample from a smörgåsbord of classes, building a queue that amounts to a checklist of cool upcoming events. This only augments their ability to track each wellness activity, from meditation to dieting to exercise. They believe that more is better, pushing their bodies harder and harder to achieve the same wellness “high.” Their compulsions are spurred by the ability to compete with friends and strangers through associated apps, turning fitness into a game or challenge to be reveled in ...

Creating For The Creators

... through interpretation and reinvention driven by these young creator generations. They ascribe new meaning to media, as exemplified in their use pieces of songs and GIFs from movies as messaging shorthand. Whether adding a funny quip to a post as they share their viewing habits or remixing the latest chart-topping hit or meme-ifying a favorite scene from a film, youth see entertainment as more than just a driver of cultural conversation; it’s a driver of their own self-expression ...

New Morals

... their wellbeing bit by bit. Brand image is as important as the product when it comes to wellness. Brands need to present an inclusive, sensible perception of wellness. Messaging and visuals that present hyper-thin models or unattainable, perfect bodies are off-putting to Ys who simply seek to better themselves in a realistic way. In the UK, an ad for weight loss supplements—complete with a rib-revealing model—asked women if they were “beach body ready” and received such backlash from the community ...

The Retail & Spending Perspective

... time to monitor the effects of the pandemic is that Millennials are the ones experiencing the greatest financial disruption. This is partly due to Millennials’ life stage; the oldest of them are turning 40 in 2020 (double whammy!). The leading half of the generation are supposed to be earning more and entering their peak spending years at this time. Many would have been focusing on buying homes, new cars, or settling down to raise a family. Instead, our research finds that 81% are delaying major ...

Healthography

... were chosen in part because they could withstand wear from bike tires.THE CLIFFSThe Cliffs golf resort communities in North and South Carolina commissioned 17-time Tour de France rider George Hincapie to offer group rides for homeowners and potential buyers through the surrounding countryside of the Blue Ridge Mountains.Ys’ THOUGHTS ON WELLNESS LIVING SPACES When I’m looking for a neighborhood to live in, I always want things to be in walking or biking distance so I don’t have to get on the train ...

The Fail

... (think Anne Hathaway or Abercrombie & Fitch, which used an army of models to sell an idealized version of youth). [As a coach,] you’re hoping to give a message to kids about gleaning something from why they lost or how they lost. We always say to our team, ‘If you do your best and try your hardest and you lose, that’s life. It’s when you didn’t try your hardest, or you made mental mistakes, or you were lazy, that’s when you should be aware of the consequences.’ ERIC TANNENBAUM, OWNER, QB COMBINE PLUS ...

For Love And Money

... effecting change is expanding beyond the realm of social good. From their perspective, creating a product or service that fosters innovation in society can improve the world, as can creating an entertainment series or film that expands someone’s purview. One of the major reasons why they admire companies like Apple, Tesla, and Pixar is because they unite employees around a grand shared vision. If that vision is to create positive social change, it’s an added incentive, but even companies that do not ...

Stage Of The Game

... Young fans' fascination with the world of sports is propelling the growth of scripted entertainment about the many players across the industry. While scripted TV shows and movies about the sports industry have long existed (from Friday Night Lights to Million Dollar Baby), young fans are spurring significant growth for this genre. They're fascinated by the world of sports, and although watching games is no longer the be-all and end-all for engagement, young adults consider the stories ...