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Culture Spotlight On Germany

... A desire for healthier living is impacting German food and beverage culture, while music and fashion finds an incubator in the country.Germany's culture is diverging from what the country is traditionally known to embrace; comedy, veganism, and non-alcoholic beer are all rising in popularity. Meanwhile, Berlin is poised to become a creative fashion hub. Comedic Comeback: Laughter Is Rising In GermanyHumor is rising in popularity in Germany and ushering in a new comedy scene. While  ...

Culture Spotlight On Mexico

... City as their top market on Spotify, as do many other smaller names like Hippo Campus and Passion Pit, meaning fans in Mexico City listen to these artists more than people in any other part of the world. Additionally, IFPI’s 2017 Global Music Report showed that Mexico has the world’s 15th-biggest recorded music market and is Spotify’s third-biggest market by volume of streams. Subscription based streaming services have greatly reduced Mexico’s piracy problem, particularly as Spotify ...

The Self-Improvement Revolution

... Gen Ys and Zs are placing increased focus on personal betterment across all aspects of their lives, creating a need for brands to engage with them around this deep motivation and help enhance individuals' improvement efforts. Self-betterment is increasingly top of mind to modern youth, emerging as a way of life that they're putting much of their time and money towards—and in turn, becoming an area that brands cannot ignore. Young generations' strong emphasis on improving themselves is ...

Doctor Who?

... As young adults increasingly embrace alternative medicines over doctors and pills, the healthcare and pharmaceutical industries will need to adapt to better reflect their values.Although Millennials in the Western world are the most medicated generation in history—a reality that's granted them the name "The Medication Generation" by The Wall Street Journal—they're increasingly pushing back on pill culture and embracing alternative and holistic medicine instead. This behavioral shift ...

Global Betterment Trends

... A snapshot of how self-betterment is manifesting for young people around the world. While the quest for self-betterment is a key part of life for young people around the world, it's manifesting differently in each country based on cultural values and societal standards. Below is an exploration of what betterment looks like to young people in different parts of the world, from their physical and mental wellness pursuits to their approach to self-care and education. - CHINA - BETTERMENT BLUES ...

Culture Spotlight On The U.S.

... Streaming entertainment, both video and music, is introducing U.S. youth to new cultures, and soothing media is growing in popularity.The U.S. culture landscape is becoming notably more diverse, with more multilingual stories on TV and music from females, as well as Latin artists of late. Meanwhile, streaming services are impacting the types of content young consumers crave, giving rise to content from more cultures and different types of sounds.Foreign Tongues: Multilingual TV Shows Catch ...

UnWasted Time

... In a movement away from extreme drinking, youth are engaging in moderation and even abstaining from alcohol altogether, finding ways to socialize that don’t center around drinking.Older generations have a tendency to view younger generations as wild, undisciplined, and carefree in their youth, partially due to clichés about their life stage in general, but Gens Y and Z are showing noteworthy maturity and responsibility in many areas of their lives, even at a young age. One of the major ways ...

Global Social Trends

... A snapshot of the cultural trends impacting global youth's social lives - GERMANY: JOIN THE CLUB - In a world in which social media is making us less social (see Anti-Social Media), Germany is maintaining a strong focus on face-to-face socializing through Vereine: clubs dedicated to sports and other cultural activities for almost every possible interest. Vereine are highly organized and rules based, a sort of mini democracy that allow members to enhance their social lives in a ...

Marketing Tips

... Marketing directives for engaging with Gens Y and Z around modern socializing. - 1. KEEP SOCIAL MEDIA SOCIAL. - Like “Keep Calm and Carry On” or “Keep Portland Weird,” young generations are rallying around the battle cry of keeping social media social. While they neither want nor expect brands to vacate platforms completely, they do want them to behave like humans rather than corporate entities bent on interrupting their natural communication flow. Marketers can make moves in the right ...

(Net)Work Hard, Play Hard

... Young adults are optimizing their time by incorporating more networking into their social lives. Socializing was once considered all play and networking all work, but thanks to recent cultural shifts, these behaviors are blending. Modern youth are increasingly socializing via networking, a concept that was previously regarded as a necessary evil tolerable only to business owners or those with a hustler mentality. Thanks to the rise of new resources, it has become easier and more natural ...