74 results for '"beer"'
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Macrotrends

Omnitainment

... was a spot recreating the French revolution with French soccer legend Marcel Desailly exclaiming, “Let them drink beer."Coors Light Coors Light’s first-ever content series, My Climb. My Story, spotlights real-life tales of people overcoming personal challenges. The idea behind the project was to open up conversations that encourage people to take on and conquer their own challenges.Hinge To introduce the new Hinge, which was revamped with relationships in mind, the dating service created the ...

WELLth Investors

... resolutions. Scio is a handheld molecular scanner that relates the contents of food products, as well as plants and medicines. - INVESTING IN ONE’S SOCIAL LIFE - COCKTAIL GYMSTo keep communal feelings flowing post-workout, some studios are offering opportunities to socialize over libations. Participants in the Raise the Bar classes at Manhattan’s Uplift are rewarded with a glass or two of wine upon conclusion of the 45-minute workout; North Carolina-based Sync Studio offers Bike and Beer classes in which ...

Parenting 101

... order to be morally sound today.PERMISSIVENESSFamously liberal, Ys’ inherently open-minded nature also extends to their parenting perspective. When it comes to drinking and, even more so, drug use, they are remarkably permissive. When asked what age they think their child should be before they drink alcohol for the first time, on average, U.S. parents said 19 and UK parents said 17. Though the latter is in keeping with UK custom (young people aged 16 or 17 can drink beer, wine ...

Public Funds

... doing so, there’s less mystery surrounding how one can possibly afford such a luxurious purchase when their autobiographical chronicling also includes details on their job that suggest they aren’t exactly a high income earner. It follows, then, that young people are just as likely to reveal their beer budget as they are their champagne taste in an effort to maintain a level of financial balance akin to that of their health and wellness balance (see Well Rounded). For example, one may share a ...

What's In Store

... the experiential elements of their locations. The southern chain includes an in-store herb garden where shoppers can clip directly from the plants, a craft beer bar with sampling, and the Chicken Kitchen that features staff performances of the chicken dance that customers often join in. Checkout lanes are named after local streets, adding community flavor.MicrosoftWhen launching its new flagship in NYC, Microsoft took cues from what many other tech retailers have done in recent years by offering ...

The State Of The Sub/Urban

... want brands to create green spaces (e.g., parks, planting trees), while three in 10 would like to see brands provide more calming spaces/areas. Timberland is catering to this desire, having recently pledged to create or restore at least 500,000 square feet of green space in cities across the U.S., equivalent to 11 acres, over the next five years. And while many brands, such as Busch Beer and Boxed Water have made efforts to plant trees as of late, we foresee even more companies doing so in cities ...

Welcome To The Club

... social clubs, such as supper clubs, book clubs, and salons (see examples), and while these concepts aren’t new, they're giving way to a new wave of such meetups as they seek out IRL communities to call their own. In the past, such clubs were used to separate classes; however, today’s youth are molding them to fit their lifestyle and to build inclusive communities based on interests, passion points, and identities.One of my goals over the next year is to join a book club, possibly a beer club, and a ...

Global Food & Beverage Trends

... Macallan Rare Journey cocktail, the $95 price tag includes a VR journey along with the Scottish brand’s Rare Cask whiskey. Using an Oculus headset, the user travels to the U.S. forests where Macallan casks come from, southern Spain where the sherry that flavors the wood casks is made, and the 390-acre distillery in Scotland.Peroni At the 2017 House of Peroni, the beer brand’s annual showcase of fashion, film, art, and culture in London, visitors could sample cocktails while viewing VR ...

Break It UP

... crying on her couch with a bottle of wine and a pint of Ben & Jerry’s or a guy alone at a bar sighing into his beer is no longer accurate. While breakups still hurt, for the most part, young people today are better able to cope and find the upside. For brands, consider the number of times young people will start and end relationships; this means that they always need to be prepared to meet the next person with whom they are going to couple up. Demonstrate how products and services can help them ...

The Path

... turn, they’re revising what it means to be a parent. While the emotional and financial shifts attached to child-rearing are still monumental, the resultant social life shifts are less so. Increasingly, kids are inhabiting their parents' worlds, rather than those created specifically for them (see ProPlay); for example, there’s now an understanding that, as a parent, you can still go to the beer garden, but that you’ll just need room to park the stroller. They will continue to seek entertainment ...