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Macrotrends

Seize The Day

... to hang out with their friends (39% U.S., 38% UK), and it helps them relieve stress (36% U.S., 31% UK)—can also be fulfilled by daytime socializing. Young people can spend even more time out of the house on weekends if they include Saturday and Sunday mornings/afternoons/evenings in their social calendar rather than waiting until nighttime; socializing with friends can be even easier to do during the day, when it’s less likely to occur in crowded and loud venues such as clubs and concerts ...

On The (Im)pulse

... money and finances in recent years (see Public Funds). Money is no longer a taboo topic among young consumers, especially when considered against the widespread epidemic of student loan debt, the “treat yourself” mentality that youth embrace, and their tendency to turn to their friends for advice as they navigate adulthood (see Friends With Benefits). As Ys and Zs broadcast the products and services they purchase on their social channels and discuss the financial cost of their evolving lifestyles ...

The Shape Of Belonging: A Map To Modern Community

... (see State Of The Sub/Urban). Jonti from London finds community and belonging in the places where she spends quality time with family and friends on a weekly basis, including green spaces and the dog park. Cities that provide urban greenery for residents are appealing to modern youth who desire natural spaces where they can find fresh air and a respite from the hustle and bustle of their everyday lives. Jonti also named the pub as a prominent location where she finds a sense of community as it ...

The Urge To Splurge

... overall, have more ways in which they can show their attachment to any number of lifestyles or cultures as they carve out their nascent identities. It follows that even their splurges in dining out and beauty & grooming are couched in each categories' shareability, made possible by their splurging on tech and accessories. Their tendency to splurge on dining out is a main way in which they’re socializing with friends while generating social currency, as photos of the food they’re eating garner ...

Anti-Social Media

... their fun in a once sacred space. While their presence isn’t enough to stop youth from using social platforms, it is changing how they feel about them and the nature of their interactions there. Young people feel that social media is moving in a retrograde motion; 70% in the UK and two-thirds in the U.S. feel that social media is making people less social these days. No longer predominantly a space to catch up with friends or make new ones, it more closely resembles a traditional media network&mdash ...

The Age Of Innocence

... people for romantic purposes, other ways of connecting (namely dating apps and platforms) have essentially replaced the bar-based hookup and romantic meet-cute. In the era of The Sexual Mehvolution, what young people seek to do after dark has changed radically. Now, going out serves as a means to feel closer and more personally connected to one’s group of friends, to bridge the gaping digital disconnect that has formed in the wake of social media and digital culture. As a result, a majority of young ...

Dress To Thrill

... themed events with a group of friends and even purchasing new attire and accessories to elevate a regular weekend afternoon or night to a memorable one. Dressing up with friends in this way allows youth to display their individuality and bond as a group, and provides the perfect photo opps for shareable content. Rather than aiming to be the fanciest, young adults today are more apt to Dress To Thrill around themed events with their friends.Young adults have been spending less time in traditional ...

The Monetization Generation

... case they need it, not only because they have a purchase in mind.EASY MONEYWhen Ys were growing up, it was mainly the wunderkinds who found creative ways to make money on their own terms, but today, most Zs are manufacturing money or have a friend who does so. We’ve previously noted how this generation is leading the resale economy (see Zconomy), but beyond collecting earnings specifically from unwanted goods, Zs are finding many ways to monetize others, especially their friends. Consider how ...

UnWasted Time

... were open the latest. Nightlife was synonymous with drinking, and expectations of a social event included a central focus on alcohol. Yet now, youth are seeking to spend UnWasted Time at social events, cutting back on booze and even refraining from drinking altogether. Even on college campuses, often considered meccas for wild partying, sober social events are becoming more popular (see examples). Previously, I would go out just to drink and get drunk. Now, I will go out to meet friends, but I'll ...

Job Search Party

... feeds from friends that have shared them; 29% of global Trendsetters have posted about a job opportunity at their company on their personal social media account(s), and youth in the U.S. are even more likely to, with 35% of U.S. Trendsetters having done so. Youth are also scrolling through their feeds on professional platforms like LinkedIn to see what their connections are up to, much like they scroll through social media feeds on Facebook or Instagram. Along with coming across jobs posted by ...